StartsThursday 6 November 2014
WhenFull day course
Presenter Catriona Pollard
Want to get free exposure for your business, organisation or cause? We’ll show you how to improve your odds with the right targeted message. More detail
Do you want to get free publicity for your business? Don’t know where to start? Have you sent out media releases and received no response?
When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.
However, if you don’t know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.
In this course, you’ll learn the science behind an effective PR strategy including writing media releases that get results, how to approach journalists, how to write articles and case studies for the media and clever online tactics.
In one day, you’ll discover the secrets to getting good publicity that you can use for your own business.
This seminar covers all the issues you need to consider before you even put pen to paper – or fingers to keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.
BONUS! You’ll receive a comprehensive workbook with almost 100 pages of PR tips and tools. This valuable take-home resource features details of many of course presenter Catriona Pollard’s own successful PR campaigns, which you can model when planning your own PR strategy.
Catriona Pollard, Sydney
Catriona Pollard is director of public relations consultancy, CP Communications. She has 17 years’ experience in developing and... View Profile