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PR and Media Releases That Get Results

How to get noticed for all the right reasons

Want to get free exposure for your business, organisation or cause? We’ll show you how to improve your odds with the right targeted message. More detail

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Upcoming course dates

StartsThursday 6 November 2014

Location Sydney
Ground Floor
55 Lavender Street
Milsons Point NSW 2061

WhenFull day course


Presenter Catriona Pollard

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Course description

Get publicity and media coverage for your message, organisation or yourself.

Do you want to get free publicity for your business? Don’t know where to start? Have you sent out media releases and received no response?

When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.

However, if you don’t know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.

Discover a blueprint that will get results

In this course, you’ll learn the science behind an effective PR strategy including writing media releases that get results, how to approach journalists, how to write articles and case studies for the media and clever online tactics.

In one day, you’ll discover the secrets to getting good publicity that you can use for your own business.

Here’s what you’ll learn:

  • The elements of a typical PR strategy.
  • How to determine your target audiences.
  • How to structure media releases and what you must include.
  • Who you should quote and what they should say.
  • How to deal with journalists.
  • Online distribution strategies.
  • Contributing articles to publications.
  • How to approach bloggers as part of your PR strategy.
  • And MUCH more.

This course is ideal for:

  • Business owners, coaches, speakers and entrepreneurs who want to promote their business.
  • Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area.
  • People who are relatively new to a public relations role.

This seminar covers all the issues you need to consider before you even put pen to paper – or fingers to keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.

BONUS! You’ll receive a comprehensive workbook with almost 100 pages of PR tips and tools. This valuable take-home resource features details of many of course presenter Catriona Pollard’s own successful PR campaigns, which you can model when planning your own PR strategy.

Your presenters

  • Catriona Pollard

    Catriona Pollard, Sydney

    Catriona Pollard is director of public relations consultancy, CP Communications. She has 17 years’ experience in developing and... View Profile

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Graduate testimonials

  • “I immediately started writing press releases again with more confidence. Catriona was excellent.”

    Sally Berry

    “Amazing and invaluable insights into the industry, and really hands-on advice that differs from other similar courses. My new knowledge has given me a better grasp of what I do everyday and helps me see smaller tasks in relation to the bigger picture.”

    Annie Vaughan

    “The fast pace of delivery was excellent, along with the structure of the course. It was efficient, and allowed one to build a comprehensive PR strategy over the course of the day. Each component built on the previous component. The number of different real examples provided was also excellent. It has allowed me to think more clearly about the process of building a PR strategy across various businesses I own, all with different target audiences, and different business objectives.

    Catriona was excellent. Very entertaining, full of knowledge and remarkably pleased to share her tips as a true professional.”

    Lucy Marshall