StartsWednesday 16 July 2014
WhenFull day course
Presenter Catriona Pollard
Want to get free exposure for your business, organisation or cause? We’ll show you how to improve your odds with the right targeted message. More detail
Do you want to get free publicity for your business? Don’t know where to start? Have you sent out media releases and received no response?
When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.
However, if you don’t know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.
In this course, you’ll learn the science behind an effective PR strategy including writing media releases that get results, how to approach journalists, how to write articles and case studies for the media and clever online tactics.
In one day, you’ll discover the secrets to getting good publicity that you can use for your own business.
This seminar covers all the issues you need to consider before you even put pen to paper – or fingers to keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.
BONUS! You’ll receive a comprehensive workbook with almost 100 pages of PR tips and tools. This valuable take-home resource features details of many of course presenter Catriona Pollard’s own successful PR campaigns, which you can model when planning your own PR strategy.
Catriona Pollard, Sydney
Catriona Pollard is director of public relations consultancy, CP Communications. She has 17 years’ experience in developing and... View Profile
“I immediately started writing press releases again with more confidence. Catriona was excellent.”
“Amazing and invaluable insights into the industry, and really hands-on advice that differs from other similar courses. My new knowledge has given me a better grasp of what I do everyday and helps me see smaller tasks in relation to the bigger picture.”
“The fast pace of delivery was excellent, along with the structure of the course. It was efficient, and allowed one to build a comprehensive PR strategy over the course of the day. Each component built on the previous component. The number of different real examples provided was also excellent. It has allowed me to think more clearly about the process of building a PR strategy across various businesses I own, all with different target audiences, and different business objectives.
“Catriona was excellent. Very entertaining, full of knowledge and remarkably pleased to share her tips as a true professional.”