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Writing for the Web

Screening your work for the screen.

Learn how web material differs and how to be more concise, improve layout and get the most impact from even the shortest of attention spans. More detail

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Upcoming course dates

StartsThursday 26 February 2015

Location Sydney
Ground Floor
55 Lavender Street
Milsons Point NSW 2061

WhenFull day course
9am–4pm

Price$450

Presenter Grant Doyle

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StartsTo be confirmed

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Location Melbourne
The Abbotsford Convent
1 St Heliers Street
Abbotsford VIC 3067

WhenFull day course
9am–4pm

Price$450

Presenter Vikki Maver

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Want the online version of this course?Click here to register your interest

Course description

Writing that clicks

  • Need to write content for a web page or pages?
  • Want to reach your readers before they reach for the back-arrow?
  • Learn the essentials of web writing, including why and how it differs to print and the key to making the most impact!

The Internet has made things more immediate – our attention spans are shorter, and as a result writing for the web simply has to work differently to traditional print mediums.

One example is shorter paragraphs. (Although maybe not this short.)

It’s not about what you’re saying, but how you present it for an online reader. When you write for the web, it’s about getting your message across in a more concise and engaging way. And our one-day course will give you all the tools to do precisely that!

This intensive course will teach you the golden rules for web writing.

Here’s what you’ll learn:

  •     The differences between print and online writing.
  •     What constitutes good content.
  •     How to write concisely while focusing on useability and ‘scannability’.
  •     How your readers engage with web content.
  •     The golden rules of information design.
  •     Contextual links and keywords for search engine optimisation.
  •     Style guides and why you need them.
  •     And MUCH more!

It’s all about ‘scannability’ – making your words jump out and grab your reader. A great example is the use of bullet lists – like the one above, and the next one below…

This course will be suited to:

  •     anyone who writes web copy
  •     public relations or marketing professionals using online media
  •     business owners who want to promote their message online
  •     employees who contribute to company intranets
  •     experienced print writers who want to hone their online writing skills
  •     IT professionals/consultants who have been given the responsibility of writing web pages.

Remember, this one-day course is not about teaching you to write. It’s about the best way to write for the internet. And while it may be a different beast, we’ll help you tame it in style. By learning the step-by-step guidelines, you’ll be able to untangle that web and create ‘wwwonderful’ content faster and more efficiently than ever!

Why is writing for the web is different?

Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.

On top of this, web authors must also abide by the more established online writing conventions with the ultimate aim of creating content that is concise, scannable and objective.

You’ll learn by exploring live sites and assessing what works and what doesn’t. Before- and-after writing samples as well as exercises will clearly show the differences that web writing entails.

Your presenters

  • Grant Doyle

    Grant Doyle, Sydney

    Grant Doyle is an experienced copywriter, content manager and web editor. After many years as a print journalist... View Profile

  • Vikki Maver

    Vikki Maver, Melbourne

    With over 10 years’ experience as a freelance copywriter, Vikki is also a respected marketer, writing skills trainer... View Profile

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