StartsTuesday 21 October 2014
WhenFull day course
Presenter Grant Doyle
Learn how web material differs and how to be more concise, improve layout and get the most impact from even the shortest of attention spans. More detail
The Internet has made things more immediate – our attention spans are shorter, and as a result writing for the web simply has to work differently to traditional print mediums.
One example is shorter paragraphs. (Although maybe not this short.)
It’s not about what you’re saying, but how you present it for an online reader. When you write for the web, it’s about getting your message across in a more concise and engaging way. And our one-day course will give you all the tools to do precisely that!
This intensive course will teach you the golden rules for web writing.
It’s all about ‘scannability’ – making your words jump out and grab your reader. A great example is the use of bullet lists – like the one above, and the next one below…
Remember, this one-day course is not about teaching you to write. It’s about the best way to write for the internet. And while it may be a different beast, we’ll help you tame it in style. By learning the step-by-step guidelines, you’ll be able to untangle that web and create ‘wwwonderful’ content faster and more efficiently than ever!
Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.
On top of this, web authors must also abide by the more established online writing conventions with the ultimate aim of creating content that is concise, scannable and objective.
You’ll learn by exploring live sites and assessing what works and what doesn’t. Before- and-after writing samples as well as exercises will clearly show the differences that web writing entails.
Grant Doyle, Sydney
Grant Doyle is an experienced copywriter, content manager and web editor. After many years as a print journalist... View Profile
“I loved that it was very interactive and allowed the participants to use real-life examples from our workplace. Grant was very engaging and well-informed on the topic.”
“A great course – go do it; you’ll have a great time and it’s guaranteed you’ll learn something useful.”
“I’m excited! I’ve got the inside scoop on the all the crazy stuff that makes writing for the web so different to the printed word. Work just got easier. And way more fun – in a word nerdy kind of way.”