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Writing for the Web

Screening your work for the screen.

Learn how web material differs and how to be more concise, improve layout and get the most impact from even the shortest of attention spans. More detail

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Upcoming course dates

Starts2015 date to be announced soon!

Location Sydney
Ground Floor
55 Lavender Street
Milsons Point NSW 2061

WhenFull day course


Presenter Grant Doyle

Booked Out

StartsTo be confirmed

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course outline (orange button above)!

Location Melbourne
The Abbotsford Convent
1 St Heliers Street
Abbotsford VIC 3067

WhenFull day course


Presenter Vikki Maver

Booked Out

Want the online version of this course?Click here to register your interest

Course description

Writing that clicks

  • Need to write content for a web page or pages?
  • Want to reach your readers before they reach for the back-arrow?
  • Learn the essentials of web writing, including why and how it differs to print and the key to making the most impact!

The Internet has made things more immediate – our attention spans are shorter, and as a result writing for the web simply has to work differently to traditional print mediums.

One example is shorter paragraphs. (Although maybe not this short.)

It’s not about what you’re saying, but how you present it for an online reader. When you write for the web, it’s about getting your message across in a more concise and engaging way. And our one-day course will give you all the tools to do precisely that!

This intensive course will teach you the golden rules for web writing.

Here’s what you’ll learn:

  •     The differences between print and online writing.
  •     What constitutes good content.
  •     How to write concisely while focusing on useability and ‘scannability’.
  •     How your readers engage with web content.
  •     The golden rules of information design.
  •     Contextual links and keywords for search engine optimisation.
  •     Style guides and why you need them.
  •     And MUCH more!

It’s all about ‘scannability’ – making your words jump out and grab your reader. A great example is the use of bullet lists – like the one above, and the next one below…

This course will be suited to:

  •     anyone who writes web copy
  •     public relations or marketing professionals using online media
  •     business owners who want to promote their message online
  •     employees who contribute to company intranets
  •     experienced print writers who want to hone their online writing skills
  •     IT professionals/consultants who have been given the responsibility of writing web pages.

Remember, this one-day course is not about teaching you to write. It’s about the best way to write for the internet. And while it may be a different beast, we’ll help you tame it in style. By learning the step-by-step guidelines, you’ll be able to untangle that web and create ‘wwwonderful’ content faster and more efficiently than ever!

Why is writing for the web is different?

Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.

On top of this, web authors must also abide by the more established online writing conventions with the ultimate aim of creating content that is concise, scannable and objective.

You’ll learn by exploring live sites and assessing what works and what doesn’t. Before- and-after writing samples as well as exercises will clearly show the differences that web writing entails.

Your presenters

  • Grant Doyle

    Grant Doyle, Sydney

    Grant Doyle is an experienced copywriter, content manager and web editor. After many years as a print journalist... View Profile

  • Vikki Maver

    Vikki Maver, Melbourne

    With over 10 years’ experience as a freelance copywriter, Vikki is also a respected marketer, writing skills trainer... View Profile

Video: What presenters say

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Graduate testimonials

  • "I really enjoyed the focus on the way people take in information on the web. I went back to work and redesigned our website. I now feel like I have a better idea of how to effectively arrange and write website copy."

    - Marina Cilona

    "This seminar was very interesting and it was good to learn from an experienced web content editor who had real life examples for us to work with. Grant was very well informed, very enthusiastic about the subject, and answered all questions. I think it was great that he encouraged us all to keep in contact with him. It was a great seminar taught by working professionals I found it very practical."

    - Heather Kane

    "The presenter has a wealth of knowledge and experience in copywriting for the web, demonstrated through his references to past and current formats for online copy, technology influencers, as well as the timelessness of grammar and structure of the English language. It was a really well-structured course that moved through the four stages to produce user-friendly web copy across a broad spectrum of audiences, with some hands-on exercises to practice your technique and learn from others."

    - Carolyn Eade

    "Hearing similar issues being faced in other organisations was really beneficial. It highlighted things I could be doing better and also some things that I am currently doing right, which was a nice surprise! I found the overall session and Grant to be relaxed, informative and fun. I can now better plan my approach to web writing with the tools provided."

    - Shelley Stephens

    "Seeing real world examples of design, content and styles – I loved the applied examples reinforced by fast exercises. It was great having lots of online demos of sites. The handouts are very comprehensive with lots of references and links to be explored outside the seminar. I really enjoyed learning about SEO tips. I can easily apply knowledge to project work."

    - Nicole Miller