Writing for the Web

Make your words click. Create effective online communication.

This course is ideal for: Those who write websites, intranets and anything that goes online

If this course were a song:
"Click Click Click" by New Kids on the Block








1 December 2016
One-day course
(6.5 hours total)

Writing that clicks

  • Need to write content for a web page or pages?
  • Want to reach your readers before they reach for the back-arrow?
  • Learn the essentials of web writing, including why and how it differs to print and the key to making the most impact!

The Internet has made things more immediate – our attention spans are shorter, and as a result writing for the web simply has to work differently to traditional print mediums.

One example is shorter paragraphs. (Although maybe not this short.)

It’s not about what you’re saying, but how you present it for an online reader. When you write for the web, it’s about getting your message across in a more concise and engaging way. And our one-day course will give you all the tools to do precisely that!

This intensive course will teach you the golden rules for web writing.

I really enjoyed the focus on the way people take in information on the web. I went back to work and redesigned our website. I now feel like I have a better idea of how to effectively arrange and write website copy.

- Marina Cilona

Here’s what you’ll learn:

  •     The differences between print and online writing.
  •     What constitutes good content.
  •     How to write concisely while focusing on useability and ‘scannability’.
  •     How your readers engage with web content.
  •     The golden rules of information design.
  •     Contextual links and keywords for search engine optimisation.
  •     Style guides and why you need them.
  •     And MUCH more!

It’s all about ‘scannability’ – making your words jump out and grab your reader. A great example is the use of bullet lists – like the one above, and the next one below…

This course will be suited to:

  • anyone who writes web copy
  • public relations or marketing professionals using online media
  • business owners who want to promote their message online
  • employees who contribute to company intranets
  • experienced print writers who want to hone their online writing skills
  • IT professionals/consultants who have been given the responsibility of writing web pages.

Remember, this one-day course is not about teaching you to write. It’s about the best way to write for the internet. And while it may be a different beast, we’ll help you tame it in style. By learning the step-by-step guidelines, you’ll be able to untangle that web and create ‘wwwonderful’ content faster and more efficiently than ever!

This seminar was very interesting and it was good to learn from an experienced web content editor who had real life examples for us to work with. It was a great seminar taught by working professionals, I found it very practical.

- Heather Kane

Why is writing for the web different?

Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.

On top of this, web authors must also abide by the more established online writing conventions with the ultimate aim of creating content that is concise, scannable and objective.

You’ll learn by exploring live sites and assessing what works and what doesn’t. Before- and-after writing samples as well as exercises will clearly show the differences that web writing entails.


We’ll bring the world-class course content, industry-savvy presenters and a diverse community of like-minded people.
You just bring yourself.