Making money for jam in the world of cuisine
- Do you delight in discussing a dinner, reciting a recipe, or
blogging your breakfast?
- Is ‘winning the wooden spoon’ a good thing in your world?
- Want to get published or take your blog to the next level?
- Do you know the difference between an aubergine and an eggplant?
- Discover how to turn your passion into a paying profession or
profitable pastime!
Are you passionate about food?
The world of food writing is actually very similar to the art of making the dishes themselves – both involve discipline, creativity and plenty of flavour. And just like the globe’s finest chefs, if you want to be the best, you’ll need a few secret ingredients.
That’s where the Australian Writers’ Centre can help. You see, writing about food is one thing, but turning it into a paid pursuit is all about knowing how to chop, dice, mix and blend your way to communication that crackles, sentences that sizzle, and messages that melt in your mouth.
Step up to the plate
During this two-day course, you’ll learn how to translate a
mouth-watering meal into an equally delicious paragraph. Your reader
can’t be there with you in the kitchen or restaurant, but your job is to
make them feel as though they are. And when you’re done with the
creating, we will show you how to plate up your articles to catch the
eye of editors and readers alike.
Your instructor is experienced freelance food writer Carli Ratcliff, whose writing appears frequently in newspapers, magazines, food guides and websites including the Sydney Morning Herald’s Good Food Guide, SBS Food
and TheRamblingEpicure.com. With Carli’s guidance, you’ll get a
feel for the industry and how to tickle its tastebuds.
Here's what you'll learn:
- How to communicate the ‘flavour wheel’ to audiences with
varying tastes.
- Structuring your articles so they don’t collapse like a bad soufflé.
- How to write riveting food reviews (without a single cravat in sight…).
- The ingredients and method to writing great recipes.
- Securing fresh, juicy quotes in interviews.
- How to combine your love of food with a taste for travel.
- How and where to get your work published.
- Bringing your food writing career to the boil – either as a full-time
gig or profitable hobby.
- and so MUCH more!
Cheque please...
By the end of the weekend, you’ll be looking at food in a whole new
light. Your new-found confidence could land you glossy gigs reviewing at
the likes of Gourmet Traveller, Good Food or Delicious.
Or it could make your blog the hottest food establishment in town,
whisking you away to destinations near and far! (They might even make a
movie about you starring Meryl Streep, but we can’t make any guarantees.)
Writing for love and writing for money – just like an eggplant and an
aubergine, there is no difference!
Rave reviews about
Writing About Food
"Carli was excellent. She was very personable, comfortable presenting, happy to share her experiences and always made us feel 100% at ease to ask questions and share our work with her. She made the course fun and enjoyable as well as a great chance to learn."
- Amanda Whitelegg
"The course opened my eyes and further fired up my passion about food. The course is excellent and helped me improve my skills in writing about food. I would recommend it."
- Zurinah Watt
"Carli was genuine and knowledgeable and gave good advice."
- Debbie Dalgliesh
"The depth of the content was covered was invaluable and Carli was amazing. Honest and well-prepared."
- Belinda Bentley
"I enjoyed Carli's stories and practical knowledge. She was amazing – approachable, extremely helpful and generous with her information. She delivered the course perfectly."
- Natalie Fiorenza
"The palate exercises and taste tests were really interesting. It's good to have a practical exercise, to break up all the theory. Carli is great. Very knowledgeable and helpful, she has so much experience to share and really knows her stuff."
- Tara Mathews
"Carli was fantastic, so knowledgeable and very generous with her knowledge. I can not talk highly enough about her."
- Samantha Ihring
Learn from the best
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Carli Ratcliff is a freelance food writer based in Sydney. Carli’s
writing appears regularly in newspapers, magazines, food guides and
online. She contributes features to The Sydney Morning Herald (Good Living), The Australian Financial Review (Life + Leisure) and The Age (Epicure).
She writes regularly for international magazines including, Monocle (UK) and DestinAsian
(Jakarta), and online at TheRamblingEpicure.com and SBSFood.com.au. She
has sub edited and contributed to guides including Cheap Eats (Sydney)
and Fairfax’s Good Food Shopping Guide: Sydney. Her food-based travel stories appear regularly in SBS Feast magazine and The Sydney Morning Herald / The Age (Traveller) ...
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