Get publicity and media coverage
for your message, organisation or yourself
Do you want to get free publicity for your business? Don’t know where to start? Have you sent out media releases and received no response?
When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.
However, if you don't know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.
Discover a blueprint that will get results
In this seminar, you'll learn the science behind an effective PR strategy
including writing media releases that get results, how to approach
journalists, how to write articles and case studies for the media, and clever online tactics.
In one day, you'll discover the secrets to getting good publicity that you can use for your own business.
Here's what you'll learn:
- The elements of a typical PR strategy
- How to determine your target audiences
- How to structure media releases and what you must include
- Who you should quote and what they should say
- How to deal with journalists
- Online distribution strategies
- Contributing articles to publications
- How to approach bloggers as part of your PR strategy
- and MUCH more.
This seminar is ideal for:
- Business owners, coaches, speakers, entrepreneurs who
want to promote their business
- Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
- People who are relatively new to a public relations role.
This seminar covers all the issues you need to consider before you
even put pen to paper – or fingers to the keyboard! Once you have these
issues covered, you will have a strong framework that will guide how
you write the release.
BONUS!
You'll receive a comprehensive workbook with almost 100 pages of PR tips and tools. This valuable take-home resource features details of many of Catriona’s own successful PR campaigns which you can model when planning your own PR strategy.
VIDEO: What will you learn in the PR and Media Releases seminar?
Rave reviews about
PR and Media Releases That Get Results
"The fast pace of delivery was excellent, along with the structure of the course. It was efficient, and allowed one to build a comprehensive PR strategy over the course of the day. Each component built on the previous component. The number of different real examples provided was also excellent.
“It has allowed me to think more clearly about the process of building a PR strategy across various businesses I own, all with different target audiences, and different business objectives. Catriona was excellent. Very entertaining, full of knowledge and remarkably pleased to share her tips as a true professional."
- Lucy Marshall
“Within the first half hour of the course, I had my first a-ha moment. Catriona helped me to clarify what my key messages. Her insights and the learnings from the course will ensure that I'll be undertaking focused and integrated activities across a range of PR strategies for my business – not just putting all my eggs in the 'media release' basket.”
- Leanne Anderson
“It was fantastic that Catriona used recent, relevant and real-life examples. Catriona was very switched on the entire day, from 9am to 5pm. She was great! The staff at the Australian Writers’ Centre were very professional and courteous. I walked away from the course learning more than I had expected. I felt confident about trying to do PR and writing media releases after just one day!”
- Lisa Sobreviñas
“Catriona generously shared her golden IP. It was a day chock full of golden information and advice. She shared her knowledge in a way tailored to each person. The presenters at the Australian Writers’ Centre are experts in their field and are very generous in sharing their experience and knowledge. I look forward to the next one!”
- Linda Chaousis
Learn from the best
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Catriona Pollard is director of CP Communications and has 17 years
experience in developing and managing public relations and marketing
programs. She has previously set up the marketing communications
department for a leading software company and managed a diverse range of
accounts within PR agencies. She has extensive experience in managing
public affairs and marketing in federal and state governments.
Catriona has won an award in the Public Relations Institute
Association Awards for Excellence and is a co-founder of Social Media
Women, a formal online and in person networking group that encourages
and assists women to participate more prominently in social media ...
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