Would you like to turn your expertise into a powerful vehicle for lead generation, credibility and the occasional breakfast show gig?
If you can spare half a day, we can help you make it happen!
Hot off the press
Attention all entrepreneurs, business owners, experts and opportunists. Writing a successful business book is a combination of engaging content and promotion – a.k.a ‘selling the sizzle’. You don’t need to have a rich dad, a poor dad, or even someone who works 4 hours a week … but you do need some savvy secrets. This half-day seminar will show you how – transforming your business book career from virgin to Virgin!
Sydney Writers’ Centre director Valerie Khoo is your presenter for this informative seminar. Valerie recently published her book Power Stories: The 8 stories you MUST tell to build an epic business, debuting second only to one Sir Richard Branson in its category. She’ll share her Power Stories journey, alongside her strategies for getting maximum results. How she scored her book deal, how she debuted so strongly, how she used social media to make key decisions and plenty more insider information.
Register your interest
Here's what you'll learn:
How to make your business book stand out from the crowd
Structuring your book to keep the reader interested
Whether to use a ghost writer
How to write a book proposal
Your publishing options – mainstream publishers versus self-publishing
How to get more active leads from your book
The fundamentals of publicity and promotion
and MUCH more!
Secrets to selling your story
This seminar will help take your business book ideas from dream to into reality. You’ll learn practical ways to structure chapters and choose content, approach publishers and above all, order your Post-It notes of thoughts into a dynamic bestseller! Remember, it’s not just a bunch of pages, it’s a promotional tool for your business – and we will explore the many ways to make it work harder and smarter.
In just half a day, you’ll learn things that would normally take half a year or more to pick up. And the outcome? A bestselling business book that works its business socks off to promote your brand. Watch out Richard Branson!
Australian Writers' Centre's founder Valerie Khoo on Sky Business
on why you should write your business book.
Rave reviews about
How to Write Your Business Book
"Valerie's course on 'How to Write a Business Book' was exactly what I was hoping for. I left with an action plan of everything I need to do
to – from concept to proposal to launching and promoting the book. It was totally practical and hands-on and Valerie is the ultimate mentor because has done all of it herself with her own book, Power Stories." - Adam Franklin Social media speaker - Bluewire Media
“Save yourself heartache and false starts by attending this course, preferably before you start writing. Valerie shows you how to start, how to keep going, and what to do with your finished product. A brilliant investment!” - Stephanie Owen
“The content was excellent and the end result was that I now have renewed confidence for my current and future projects. Valerie was down-to-earth, knowledgeable, experienced and a good communicator.” - John Rowland Matthew
“Awesome – I’m super inspired to follow in Valerie's footsteps! If you want to write a business book this course will be the best investment you ever make.” - Toby Jenkins
“Valerie was fantastic –
very genuine and clearly
an expert, she shared deep and valuable expertise in a warm and practical manner. This was a good course and great value for money. I'll
be back!” - Julie Garland McLellan
“Everything was excellent – content, resources, discussion, Valerie's generous sharing of ideas, resources and tips, the other participants. As has been the case with every course I've taken at AWC (this was my 6th) Valerie – like all the other presenters – was an exceptional facilitator. She was inclusive and she has a track record of great success and knowledge in the area.” - Lisa Chaousis
Valerie is an award-winning writer and author of six books whose articles appear regularly in The Sydney Morning Herald. Her latest book is Power Stories: The 8 Stories You MUST Tell to Build an Epic Business.
Valerie is also the journalist and small business commentator behind
the popular Enterprise column, syndicated on six Fairfax media sites
including smh.com.au and theage.com.au.
She is founder and managing director of the award-winning Australian Writers' Centre; co-founder of SocialCallout.com and is an
adviser and investor to startups and businesses. With a career that has
included roles as a journalist, PR professional, and accountant at pwc,
Valerie shares her skills and experience so that you can learn the
strategies you need to turn your idea into a best-selling book ...