Blaise van Hecke is the publisher and co-owner of Busybird Publishing. She is also the author of The Book Book: 12 Steps to Successful Publishing and a contributing author to Self-Made: Real Australian Business Stories. For more information visit www.busybird.com.au or contact firstname.lastname@example.org
It wasn’t long ago that if you wanted to be published, there was only one route: submitting to what’s known as a commercial (aka ‘traditional’) publisher. Of course, this was during an age where you banged out your work on a typewriter and had to mail out submissions. After all, this was before computers became as common to households as toasters.
Then vanity publishing (now known as self-publishing) came into vogue, but it was an expensive endeavour and lacked credibility. If the book couldn’t make it with a real publisher, then it couldn’t be any good, could it?