Category: Content and copywriting

Content and copywriting
Australian Writers' Centre Team

Expert Carli Ratcliff’s 5 must-dos for would-be UX/UI writers

User experience (UX) and user interface (UI) writing is a rapidly growing market, as businesses pivot to online and chase the attention of customers with a million options at their fingertips. To do this, communications experts must make every word count. Carli Ratcliff runs the Australian Writers’ Centre’s UX/UI Copywriting

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Content and copywriting
Australian Writers' Centre Team

Become a UX/UI writer: Andrew Bliss reveals how he did it

For freelance writer Andrew Bliss, user experience (UX) and user interface (UI) writing has become a major – and fascinating – segment of his work.   As a UX/UI writer, he’s done everything from rewriting navigational content for SBS’s On-Demand platforms to working on the Qantas Wellbeing sleep app.  Opportunity knocks

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Content and copywriting
Australian Writers' Centre Team

8 ways to find your golden ticket for freelance writing

Whether you’re getting into writing for the first time or you’re a seasoned professional, freelance writing can provide great opportunities for growth and development as well as more control over your own workflow—along with an income, of course! Check out our top 8 blog posts for tips on how to

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Build your profile and promote your book
Australian Writers' Centre Team

10 online courses to make you a better writer

There’s nothing like the convenience of online learning to help you fit personal projects around your busy schedule. And if you’ve had the same writing resolutions popping up on your list again after again – why not make 2019 YOUR year to make them happen. Your future self will high

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Content and copywriting
Dean Koorey

How to pass GO as a real estate copywriter

Being a freelance copywriter is a lot like playing Monopoly. No, not the part where you keep landing in jail, missing out on free parking or paying too much rent. I’m talking about your next source of income being determined by the roll of a dice – by chance. To

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Content and copywriting
Valerie Khoo

Content writing opportunities for freelance writers: Part 2

In the first part of this series, I gave you an idea of the landscape for content writing for big businesses. In this post, we’re looking at opportunities for content writing for smaller businesses. This sector is booming as more small business owners understand the power of content. This is

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Content and copywriting
Valerie Khoo

Content writing opportunities for freelance writers: Part 1

So you’ve heard about the wonderful world of content. And, as a freelance writer, you want in. You understand that the world of content marketing has exploded and you’d like to ride this wave. Before you launch into this space it’s important to understand where this explosion in content writing

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AWC alumni
Australian Writers' Centre Team

Brad Kelly: From history teacher to full-time freelance writer

AWC courses completed:
Magazine and Newspaper Writing Stage 1
Freelance Writing Masterclass Program
Copywriting Essentials
Profile Writing
The Business of Freelancing
Writing Australian History

After a 15-year career as a history teacher, Brad Kelly was ready for his next challenge. With a keen interest in the world of writing, he completed a course at the Australian Writers’ Centre. “I had always been drawn to long form journalism and features, and I wanted to learn the nuts and bolts of the trade,” says Brad.
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Content and copywriting
Guest Writer

7 effective time management tips for freelance copywriters

You can’t beat the freedom and flexibility that come with being a freelance writer – but that doesn’t mean that freelance writing is an easy job. Some people, particularly those who wouldn’t generally be considered self-starters, often feel overwhelmed by the amount of work they have to handle. It’s possible

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Content and copywriting
Australian Writers' Centre Team

The Vault: Bernadette Schwerdt talks copywriting

Do you have an invention or piece of intellectual property that you’d like protected? Then it’s a guarantee that you DON’T need a copywriter. (Instead, you’d want someone who specialises in copyright.) A copywriter is someone who writes words that sell – and one of the most knowledgable copywriters in

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Content and copywriting
Australian Writers' Centre Team

The 27 habits of highly successful copywriters

If you want to make it as an uber-successful copywriter, here are 27 habits you should nurture … Put yourself in the shoes of the person you want to buy the product. Why should he or she want to buy it? What are their interests, their worries? Tap into them. Be

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Content and copywriting
Australian Writers' Centre Team

How to write words that sell to make people buy

Copywriting: (n) The art of writing promotional material for websites, brochures, advertisements, emailers, proposals etc. I had the good fortune to have Apple as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of

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Alumni news
Australian Writers' Centre Team

Changing careers and landing a coveted role in publishing

Courses taken at AWC:
Creative Writing Stage 1
Freelance Writing Stage 1
Grammar and Punctuation Essentials
History, Mystery and Magic

Deadlines. Celebrities. Breaking stories. And a growing audience of women who are clamouring for more digital content. That’s the world of Avi Vince, Managing Editor of iVillage Australia, which is part of the Mamamia Women’s Network. Both iVillage and its sister site Mamamia have carved a firm niche in the Australian publishing landscape, driven by magazine-turned-digital-publishing supremo, Mia Freedman.
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Content and copywriting
Australian Writers' Centre Team

How successful copywriting students make money from copywriting

You may have heard the expression: “Success leaves clues.” Well, what that means is: find someone who is successful at what you want to do, and copy them. It’s as simple as that. If you’re interested in becoming a highly paid copywriter, but don’t want to waste time and energy

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Content and copywriting
Australian Writers' Centre Team

How to write headlines that work

Do you write words that sell? Or are you in a business where you need to get the attention of your target audience? Perhaps you’re writing brochures or advertisements. Well, you probably also know that advertising is expensive. So how do you make small space advertising work for you? The

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Content and copywriting
Australian Writers' Centre Team

Have a late paying client? Get your copywriting invoices paid now.

As a freelance copywriter you get to do what you love: write. And it’s easy to ignore the other part of being a freelancer: getting paid (arguably as important as the ‘writing’ component!) You’d think the hard part is over, right? You found your client, worked closely with them and produced

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Content and copywriting
Australian Writers' Centre Team

The importance of a good copywriting quote.

When you start out as a copywriter it seems pretty simple. Get some clients, write some ace copy – get paid! And seriously, who doesn’t want to write for a living? But sooner or later you’re going to come across the dreaded “quote creep”. This is where your definition of the work and

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Content and copywriting
Guest Writer

Are you hopeless at working from home? Try these 5 solutions.

This post is by Sue White, successful freelance writer and Australian Writers’ Centre presenter. This last fortnight at least half a dozen friends – mostly of the journo and/or blogger variety – have complained to me about their absolute lack of ability to work effectively from home.  One friend started

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Content and copywriting
Australian Writers' Centre Team

Bernadette Schwerdt on copywriting

So you want to be a copywriter? You’ve heard that this is one of the most lucrative options you can have as a writer. But what does it really entail – and do you have what it takes to be successful? Our weekly top-rating podcast So you want to be

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