Category: Content and copywriting

7 effective time management tips for freelance copywriters

You can’t beat the freedom and flexibility that come with being a freelance writer – but that doesn’t mean that freelance writing is an easy job. Some people, particularly those who wouldn’t generally be considered self-starters, often feel overwhelmed by the amount of work they have to... read more

The Vault: Bernadette Schwerdt talks copywriting

Do you have an invention or piece of intellectual property that you'd like protected? Then it's a guarantee that you DON'T need a copywriter. (Instead, you'd want someone who specialises in copyright.) A copywriter is someone who writes words that sell – and one of the most... read more

The 27 habits of highly successful copywriters

If you want to make it as an uber-successful copywriter, here are 27 habits you should nurture ... Put yourself in the shoes of the person you want to buy the product. Why should he or she want to buy it? What are their interests, their worries? Tap into them... read more

How to write words that sell to make people buy

Copywriting: (n) The art of writing promotional material for websites, brochures, advertisements, emailers, proposals etc. I had the good fortune to have Apple as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a... read more

Changing careers and landing a coveted role in publishing

Deadlines. Celebrities. Breaking stories. And a growing audience of women who are clamouring for more digital content. That’s the world of Avi Vince, Managing Editor of iVillage Australia, which is part of the Mamamia Women’s Network. Both iVillage and its sister site Mamamia have carved a firm niche... read more

How to write headlines that work

Do you write words that sell? Or are you in a business where you need to get the attention of your target audience? Perhaps you’re writing brochures or advertisements. Well, you probably also know that advertising is expensive. So how do you make small space advertising work for you... read more

The importance of a good copywriting quote.

When you start out as a copywriter it seems pretty simple. Get some clients, write some ace copy - get paid! And seriously, who doesn't want to write for a living? But sooner or later you're going to come across the dreaded "quote creep". This is where your definition... read more

Are you hopeless at working from home? Try these 5 solutions.

This post is by Sue White, successful freelance writer and Australian Writers' Centre presenter. This last fortnight at least half a dozen friends – mostly of the journo and/or blogger variety – have complained to me about their absolute lack of ability to work effectively from home.  One friend started with... read more

Bernadette Schwerdt on copywriting

So you want to be a copywriter? You've heard that this is one of the most lucrative options you can have as a writer. But what does it really entail – and do you have what it takes to be successful? Our weekly top-rating podcast So you want to... read more

Have you considered these freelance writing revenue streams?

Valerie Khoo and Allison Tait ran a masterclass at this year’s Storyology conference, run by The Walkley Foundation. Called “Turn Your Passion into Productivity and Profit”, they spoke to a packed room about finding new opportunities in the world of freelancing writing. “Many freelancers complain that editorial pages are... read more

The rise and rise of branded journalism

While the media landscape is peppered with announcements about print magazine closures, many writers are mourning the loss of opportunities in this space. At the same time, however, we're also observing a rise in branded journalism opportunities with an increasing number of corporations adding “publishing” to their core activities... read more

Newsmodo founder Rakhal Ebeli is changing the game

The only thing that stays the same is change, right? Founder of Newsmodo, Rakhal Ebeli, would surely agree.

Established in 2012, Newsmodo is an online network that connects freelance writers with clients to work on a range of job opportunities. Rakhal set it up in response to the "rapid dismantling" of the media industry that he saw taking place right before his eyes. Just two years on, Newsmodo has disrupted the industry, with around 14,000 journalists across the globe registered to the service, generating content for newspapers, magazines, publishers, television networks and a growing number of consumer brands.