AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics – because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential.
To walk us through it, I’ve invited back Matt Farmer – former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings.
If you want to sharpen your SEO writing skills, this episode is for you.
In this episode, you’ll discover:
A step-by-step process for writing SEO blogs that rank
How to research keywords without relying solely on paid tools
Why you should write before you worry about keywords
The difference between human-written and AI-generated content
How Matthew uses Claude to review job ads and cover letters
Why research makes writing easier – and how to do it well
His favourite research hacks, including snippet tips and meta descriptions
Why he believes great writing still needs a human touch
The backstory behind Written Off Writing, his creative passion project
Matthew brings years of SEO and agency experience to this episode and a passion for helping people become better, braver writers.
Bio:
Matthew is an SEO Content Writer and Copywriter and has written copy for some of Australia’s leading firms. He has worked at Studio Hawk, one of Australia’s leading SEO Content Agencies and other content firms specialising in SEO copywriting. He also teaches writing with RMIT and is committed to his passion project- Written Off Writing, which aims to help, mentor and encourage people to be creative, to write, even if they don’t know what to write about.
