Freelance Writing Stage 1

Freelance Writing Stage 1

Take flight and start your new life as a freelance writer!

This course is ideal if: You want to write articles/content for online publications, magazines and newspapers.

You’ll discover:
The best way to structure a compelling story
Story angles that suit different publications
How to interview like a pro
How to pitch to editors
And much more.

This course is formerly known as Magazine and Newspaper Writing Stage 1






Online classroom
Starts Monday 20 May 2019 , Any time during the week
5 weeks (Allow 3-4 hours per week)
With Sue White
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Starts Saturday 3 August 2019 , 10am-4pm
2 consecutive days
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Starts Saturday 24 August 2019 , 10am-4pm
2 consecutive days
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Starts Saturday 26 October 2019 , 10am–4pm
2 consecutive days
Book Now

Freelance your future!

Freelance Writing Stage 1 will equip you with the skills you need to get published and earn money as a freelance writer. You'll be able to write for your favourite magazines, newspapers or websites.

Whether you want to get published in marie claire, or The Australian, or anything in between, this course will help you make that happen. Also, with the rise in popularity of "content" and with many corporations now becoming publishers, the demand for freelance writers has increased.

The best part is that you can either use this course to help you become a full-time freelance writer. Or you may simply want to write and earn money on the side while still having a day job. Or maybe you’ve just always wanted to see your byline in a popular publication or website. The choice is yours.

You'll discover:

  • How to find story angles that will get published
  • Leads and opening sentences that will hook readers into your story
  • How to structure a compelling article
  • How to choose the right people to interview
  • The essential questions you need to ask in any interview
  • Where to get the best research
  • Important things you MUST NOT do as a freelancer
  • Your step-by-step guide on pitching your story idea to an editor including actual email templates and phone scripts for you to follow (yes our graduates use these all the time and they work!)
  • Motivation, inspiration and confidence!

If you want to become a freelance writer,
don’t wait any longer – get the skills to make it happen!

We’ve distilled years of knowledge into this relevant and highly practical course – with insider information from experts currently working in the industry. After completing this course, you’ll not only write with more confidence, you’ll also get published (and paid) more often!

Above: "I’ve gone up a level of professionalism in my writing and that would not have been possible without doing the course."

"With no prior writing experience, I completed the Freelance Writing Stage 1 course and, within a month, was published by Fairfax Media. I have been writing regularly for them ever since. I have written for various magazines about a range of topics, and the work has opened up many doors and networking opportunities, so I now am able to earn more money working from home with complete flexibility than I did in my previous roles that were difficult to juggle with family life. I've never felt so valued in my work."

- Brooke Lumsden

You'll learn:

How to find the publications that will suit your article ideas
Preparation and research is key for a freelance writer. We look at the huge range of magazines and websites in the industry and how important it is to research and target the right ones to maximise your strike rate as a writer. You’ll also learn the differences between features, columns, stock pages, Q&As and opinion pieces.

Where to get your ideas and what to do with them
Ideas can come from anywhere. You’ll find out which ones work as feature articles and how to use news hooks, trends, celebrity happenings, events, dates and more to make your stories relevant. You will also learn how to find a new angle for an existing topic, as well as the growing popularity of content writing/marketing and how you can get this work.

The frameworks you need to write different articles
Every good story needs a strong structure – a story skeleton on which to add your own style. You will learn the essential elements needed for every article and the importance of intros, breakout boxes, expert opinions and more. We’ll analyse many articles to identify the appropriate styles, what works and what does not.

‘Go to’ research organisations and sources
To create a balanced article (and not simply an opinion piece), research and relevant quotes (from experts or case studies) are essential. We show you the best ways and places to source information for your stories, as well as the mechanics of doing an interview – where to find your subjects, what questions to ask and some ethical considerations with using quotes.

Selling your work and seeing it in print
Arguably the most important step of the process is bringing it to the wider audience – through publication in a newspaper, magazine or website. To do this, you need to pitch your story idea (or completed story) to an editor. It may seem daunting, but this course will give you the confidence to pitch like a pro. Successfully selling your articles is a skill in itself and it’s what will turn freelancing into a regular income!

And plenty more, including:

  • An active, supportive graduate group. Our graduate-only Facebook group is a brilliant place to keep the momentum going – sharing successes, asking questions and finding support from fellow freelance writers. It’s actually one of the most active groups we run, and is such a valuable day-to-day resource to keep you on track!
  • Unlimited reality checks. Our presenters are actively working in the magazine and content writing industry – and can level with you about just how long things will take, how to handle rejection, shopping your stories around and the best way to collect a portfolio of your work. This knowledge will give you confidence – you’re learning from the best.

The AWC methodology

AWC has a proven framework that will lead you step-by-step on how to write articles that will get published. Countless students have followed this framework and turned their story ideas into paid articles – some students have even transitioned to becoming full-time writers. AWC’s methodology is not available ANYWHERE else and provides you with templates on how to structure your articles and guidelines on how to approach editors (right down to the exact words you should include in your emails). You will get results.

"The course was uber inspiring – it's like someone turned on a switch in my mind and BAM! ... The Australian Writers' Centre bought me a ticket to my own show and I haven't stopped writing since! I sent off my first pitch within four days of completing the course. Bravo and thanks!"

- Janelle Walters

Wondering if you can do it?

“I’ve never written anything before. How do I know if I’ll be any good?”
So many of our graduates felt exactly the same way before they started! In fact, some of the most successful freelance writers started from little confidence and simply built it from there. All it takes is a commitment to honing your skills, which will in turn build your confidence.

“I’m a busy parent. How will I find time to write?”
That’s the brilliant part about freelance writing – it suits YOUR lifestyle. You are free to manage your time and your workload to suit you life. It’s an empowering feeling! (PS - we have SO many mums enrol in this course!)

“Isn’t print journalism dying? How do I make money from it?”
Traditional print journalism isn’t dying, it’s just moving online. And with the 24/7 news cycle, they need articles even more than ever. There are also new opportunities opening up all the time. For example, the content writing industry is booming (and can pay very well) – with literally thousands of businesses crying out for writers to create content for their brands on a range of topics.

“But I’m nervous about being rejected...”
Sure, we’ll be honest, not every story idea is going to work, but by following our step-by-step plan, you’ll increase your chances of success exponentially! Why? Because we know what editors want – and we’ll show you how to deliver this.

By the end of this course...

You’ll have a complete picture of the industry and how to maximise your chances of successfully pitching a story. Your skills will include research and interviewing (everyone from rock stars to rocket scientists) and how to unearth the best quotes for your articles. You will also learn the best way to sell your stories – including editor expectations and etiquette, and fitting your story to the right publication or website. Hundreds of students have been published as a result of this course – and many are now full-time writers or even editors themselves!

Start freelancing today!

This course will change your life – giving you the confidence to succeed.
There has never been a better time to bring your voice to the world (and earn cash while you do it).

"Before the course I had lots of ideas, I just didn't know what to do with them. The course boosted my confidence enormously. Since completing the course I've had several pieces selected for publication. It feels so good being paid to write!"

- Ruth Dawkins

Q: What's the difference between the online course and the classroom course? Which one is better?

A: Great questions! Both our “online” and “in-person classroom” courses cover the same material. So regardless of which one you choose, you’ll be receiving the same quality resources. Naturally, each of our talented presenters brings their own unique experience and flavour to the lesson material, but the core lessons feature the same quality content. It all comes down to personal preference and what fits best into your schedule.

Q: How does the online course work?

A: You’ll get access to our online classroom. You and your classmates (yes, you have classmates!) receive weekly course modules in the form of audio MP3s or videos. You can learn at your computer, in the car or even while you’re at the gym. You’ll also get handouts and resources. And if you complete your (optional) weekly assignment you’ll get personal feedback from you tutor. You can also ask your tutor any questions.

Enjoy exclusive access to our AWC Graduates’ Club

Want to know where all the cool kids hang out? The Graduates’ Club of course! Now, calm down – there’s no cigars, leather armchairs or loud ticking grandfather clocks here. But it IS exclusive invitation only (on completion of a course) and it’s free!  Meet other writers online and share successes, seek help or just get something off your chest. Many students believe this ‘legacy learning’ is one of the most valuable things about our AWC community, and who are we to argue? So if you want to receive feedback, support and a heads-up on opportunities … join the Club!


We’ll bring the world-class course content, industry-savvy presenters and a diverse community of like-minded people.
You just bring yourself.