Don’t just survive media interviews – use them to get the right message across
This course will help you get the most out of your television, radio and print (written journalism) interviews with journalists. With the help of some simple, proven techniques, you can not only handle media interviews, but use them to come across the way you want, and have the audience remember what you need them to.
You will learn what journalists are looking for in an interview in a changing media world. You’ll be introduced to the concept of key messages, the simple points that a busy listener or viewer will actually remember, and that you can use to give you maximum control in an interview even if it’s being edited.
Difficult questions and distractions are also normal in an interview situation, and you’ll learn how to handle the unexpected. You’ll also learn how to answer questions conversationally and authentically, rather than trying to be someone you’re not.
You’ll practice these techniques in mock interviews and reviews during the workshop.
- What journalists look for in interviews
- How to ensure you reach your audience
- Why you need key message, how to craft and use them in media interviews
- That how you come across is as important as what you say
- How to deal with difficult situations such as tricky questions, brain freezes and emotions
- How to prepare for an interview, including what you can ask journalists in advance
- What to look for when you review your media interviews.
This course has been completed by clients of all backgrounds including fund managers, educational institutions, religious organisations and other not for profit organisations.