Freelance Writing Weekend Workshop

Transform yourself into a freelance writer over two days in Melbourne

This course is ideal for: Anyone craving a new income writing original content for magazines, online publications and more.

You will:

Explore the freelance industry and where ideas come from
Learn how to structure compelling articles
Receive direct feedback on your own writing
Get expert advice on research, interviewing and pitching
Start earning an income as a freelance writer!

“This course is informative and inspirational. You will feel empowered to write when you leave the classroom.”
– Julie White, Freelance Writing Stage 1 graduate

See more reviews
Freelance Writing Stage 1 course

Freelance Writing Weekend Workshop

Transform yourself into a freelance writer over two days in Melbourne

This course is ideal for: Anyone craving a new income writing original content for magazines, online publications and more.

You will:

Explore the freelance industry and where ideas come from
Learn how to structure compelling articles
Receive direct feedback on your own writing
Get expert advice on research, interviewing and pitching
Start earning an income as a freelance writer!

“This course is informative and inspirational. You will feel empowered to write when you leave the classroom.”
– Julie White, Freelance Writing Stage 1 graduate

See more reviews

Freelance Writing Weekend Workshop

Transform yourself into a freelance writer over two days in Melbourne

This course is ideal for: Anyone craving a new income writing original content for magazines, online publications and more.

You will:

Explore the freelance industry and where ideas come from
Learn how to structure compelling articles
Receive direct feedback on your own writing
Get expert advice on research, interviewing and pitching
Start earning an income as a freelance writer!

“This course is informative and inspirational. You will feel empowered to write when you leave the classroom.”
– Julie White, Freelance Writing Stage 1 graduate

See more reviews
Starts Duration With
Course details:
MELBOURNE (Abbotsford) 1 St Heliers Street, Abbotsford
Opens:
To be announced
Duration:
2 consecutive days
10am–4pm
With:
Cindy MacDonald
$450 TO BE ANNOUNCED

Watch this video to hear previous students talk about their experience with this course.

Freelance Writing Stage 1

2-day weekend workshop – an overview

Our weekend workshops are special events where you can gain practical skills and knowledge in a supportive classroom environment. Over the two days (10am-4pm each day), you will learn the skills you need to pitch story ideas to editors, get published and earn money as a freelance writer. You'll be able to write for your favourite magazines, newspapers or websites.

Across both days, you will work through lessons that cover the fundamentals of feature writing and will have the opportunity to ask your presenter any questions along the way.

Day 1

Industry overview

Preparation and research is key for a freelance writer. As a class, you will look at the industry and the breakdown of hard news vs feature articles. You will learn how to analyse a publication and match its target market with your ideas or skillset.

Ideas and angles

Ideas can come from anywhere. You’ll find out which ones work as feature articles and how to use news hooks, trends, celebrity happenings, events, dates and more to make your stories relevant. You will also learn how to find a new angle for an existing topic, as well as the growing popularity of content writing/marketing and how you can get this type of work.

Story structure

Every good story needs a strong structure – the skeleton on which to add your own style. You will learn the essential elements needed for every article and the importance of intros, breakout boxes, expert opinions and more. You'll also analyse articles from hook to ending, seeing which work and which don’t!

OVERNIGHT

We suggest setting aside some time Saturday evening to complete a small assignment, to cement what you’ve learnt on day 1.

Day 2

Transitions and storytelling techniques

You'll continue to deep dive into articles, particularly how to transition smoothly from one paragraph to the next. You will also learn how to apply some creative storytelling techniques to your freelance writing to ensure your reader stays engrossed throughout.

Research, sources and interviews

To create a balanced article (and not simply an opinion piece), research and relevant quotes (from experts or case studies) are essential. You’ll learn the best ways and places to source information for your stories, as well as the mechanics of interviewing – where to find your subjects, what questions to ask and some ethical considerations with using quotes

Selling your work and seeing it in print or online

Arguably the most important step of the process is bringing it to the wider audience – through publication in a newspaper, magazine or website. To do this, you need to pitch your story idea (or completed story) to an editor. It may seem daunting, but this course will give you the confidence to pitch like a pro. Successfully selling your articles is a skill in itself and it’s what will turn freelancing into a regular income!

Learn at The Abbotsford Convent

Our Melbourne training centre provides you with access to world-class presenters and practical, inspirational lessons.

You’ll find us in the historic Abbotsford Convent – a vibrant artistic precinct made up of galleries, studios, eateries and creative spaces.

Address:

1 St Heliers Street
Abbotsford VIC 3067

Jo Hartley completed
Freelance Writing Stage 1

“Prior to doing the course, I had never done any writing other than dabbling in writing a blog when my son was born… The course had a huge impact on my life and my writing. It taught me the skills that I needed to write for magazines and online publications and it’s given me a part-time income where I can work around my two children. I would say, without hesitation, go and do it. You will learn so much and it really can lead to a different career!” – Jo Hartley, freelance writer

Josefa Pete
Freelance Writer

Brad Kelly
Freelance Writer

Lisa Schofield
Freelance journalist and corporate writer

“Is this course for me?”

Freelance Writing Stage 1 is a course for anyone looking to get paid for writing real life content and articles. People like these:

Get ongoing freelance support

Freelance Writing Stage 1 provides you with all the foundation skills you need to start pitching stories and building a portfolio of written work. But many graduates also want support in the “real world” – and that’s where our online Freelance Writing Masterclass Program comes in.

Exclusive to graduates of the stage 1 course, the program is like an apprenticeship, giving you valuable mentoring, feedback and more as you start out as a freelance writer. As a member, you have unlimited online access to a library of extra tutorials to add to your skills and confidence. You can also get feedback on your pitches and ask AWC founder Valerie Khoo questions in the monthly Ask Me Anything video sessions. With extra support and advice from an exclusive members group, it's the perfect way to keep up the momentum following Freelance Writing Stage 1.

YOUR PATH TO FREELANCE WRITING SUCCESS

 

Meet your presenter

Cindy MacDonald is deputy editor of The Saturday Paper, where she commissions and writes a range of features on news, books, lifestyle, social issues, the arts and more. Prior to this, she had a long career in journalism, including deputy editor at the award-winning Good Weekend magazine.

An experienced feature writer and editor, Cindy has also worked for Rupert Murdoch’s News International in London, Australian newsstand magazines, including CleoCosmo and Reader’s Digest, and the Illawarra Mercury and The Australian newspapers.

FREQUENTLY ASKED QUESTIONS

Q: I’m completely new to freelance writing. Is this the right course for me?
A: You’re in exactly the right place. This course has been designed to give you a solid foundation in how to write freelance articles as well as all the moving parts of the industry itself. Hundreds of students have been published as a result of this course – and many are now full-time writers or even editors themselves!

Q: What’s the difference between this and the Copywriting Essentials course?
A: Freelance Writing Stage 1 is all about coming up with ideas and writing articles or commissioned content for publications and websites – these appear with your own name as the writer. In contrast, our Copywriting Essentials course is about creating words on behalf of clients, that they then use in their branding or advertising (your name doesn’t appear). Many freelancers supplement their income by doing both!

Q: How many others will be in the class – and are they all experienced writers?
A: The weekend workshop is a supportive learning environment and we purposefully keep classes small to make everyone more comfortable (no more than approx 16 per class). Everyone is there to learn and no experience is necessary, so you don’t need to worry about being out of your depth.

Q: What topics will I learn to write about?
A: That’s the cool part – it’s up to you! You’ll learn the principles of compelling feature articles and these can be applied to any topic you like. Many graduates go on to carve out a niche writing about a specific area, such as parenting, health, the environment, fitness, beer – you name it!

Q: Are there other specialist courses in freelance writing?
A: Yes, although we recommend first doing this Stage 1 course to get the foundations. Then you may wish to hone your skills in our Travel Writing, Food Writing and Profile Writing courses.

Q: This is Stage 1… Is there a Stage 2?
A: Yes – a group mentorship program! The Freelance Masterclass Program has been designed for graduates of Stage 1 as a kind of safety net in your first year pitching and writing stories in the ‘real world’. You get exclusive access to AWC founder Valerie Khoo plus bonus masterclasses, personalised pitch analysis and regular Ask Me Anything videos.

By the end of the Freelance Writing Stage 1, you'll have:

KNOWLEDGE:We’ve condensed a decade’s worth of learning in this highly practical two-day course.
CONFIDENCE:Knowing how the industry works, how to interview and how to approach an editor is half the battle.
INSPIRATION:Come up with stories and angles for just about anything, anywhere.
MOTIVATION:There are hundreds of publications and websites that require freelance content – and many graduates get pitches approved as soon as they finish their course!
Graduates have gone on to generate six-figure incomes working full-time as freelance writers, or even becoming editors themselves! The sky's the limit and it all starts here.

But don’t just take our word for it…

“Cindy was a fabulous presenter. A wealth of knowledge that she was happy to share. She was warm, friendly and open making a newbie like me feel more comfortable to open up and contribute.”

– Nicole Parke
(completed in Melbourne)

“I enjoyed learning about the tools and techniques of the trade. Reviewing articles and understanding why some work and some don't. AWC know their stuff – go with the experts!”

– Karen Biggs
(completed in Melbourne)

“Cindy MacDonald was awesome and made sure everyone understood each module before moving on. This course has taught me to research, the structure required and how to pitch. If you want to write freelance articles take the course.”

– Melanie Moxon
(completed in Melbourne)

“Cindy MacDonald was sensational!! I think we crammed 5 months into 2 days without feeling we missed anything. It was all first class. Just do it.

– Barry Cail
(completed in Melbourne)

Starts Duration With
Course details:
MELBOURNE (Abbotsford) 1 St Heliers Street, Abbotsford
Opens:
To be announced
Duration:
2 consecutive days
10am–4pm
With:
Cindy MacDonald
$450 TO BE ANNOUNCED

About us

The Australian Writers’ Centre offers courses in creative writing, copywriting, freelance writing, business writing and much more. Our practical and industry-proven courses will help you gain confidence and meet your goals faster!

Contact us

Phone: (02) 9929 0088 Email: [email protected] Head office: Suite 3,
55 Lavender Street, Milsons Point NSW 2061

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