This course is ideal for: Anyone who writes content for websites (especially sites that respond to various devices), intranets and apps – essentially anything written that goes online
You will learn:
How to create engaging web content
The differences between print and online writing
The golden rules of information design
SEO through contextual links and keywords
And much more
The Internet has made things more immediate – our attention spans are shorter, and, as a result, writing for the web has to work differently to traditional print mediums.
One example is shorter paragraphs.
When you write for the web, it’s not about what you write, but how you present it. That is, you need to get your message across in a more concise and engaging way. This one-day Writing for Web and Mobile course – taught by industry professional Grant Doyle – will give you all the tools to do precisely that!
Creating content to be viewed online is a different beast from print, and we can help you tame it with ease and style. By learning the step-by-step guidelines and golden rules, you’ll be able to untangle the web and create ‘wwwonderful’ content faster and more efficiently than ever before.
And much more!
Reach your readers before
they reach for the back-arrow…
Create web content with
maximum impact with this course!
– Meghan Thompson
Q: Why is writing for the web different?
A: Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.
Q: Who is this course suited to?
A: Anyone who needs to write something that will be read on the internet. That could be copywriters, PR and marketing experts, IT professionals, consultants, customer service and support staff, business owners, this list goes on.
Q: Scannability. Please explain?
A: It’s all about making your words jump out and grab your reader. A great example is the use of bullet lists – or coloured boxes…
Q: Is this a practical course?
A: Yes. You’ll learn by exploring live sites and assessing what works and what doesn’t. Before- and-after writing samples as well as exercises that will clearly show the differences that web writing entails.
Q: Do I need to bring/use a computer or mobile device in class?
A: You don't need this, as all materials will be provided. But you are more than welcome to bring your own device if you prefer to use it for note-taking.
– Liesl Laker
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