Freelance and copywriting
Ask Valerie: Help! My case studies have fallen through and now I can’t deliver the story I promised to the editor
Help! I pitched a story to an editor and they accepted my idea. But now all my case studies have fallen through. What should I do?
The answer to this lies in what you do BEFORE the pitch. Avoid over-promising and under-delivering by lining up all your ducks in a row well in advance. Yes, that means ensuring your case studies agree to the fact they may…