Day: August 8, 2014

Freelance and copywriting
Australian Writers' Centre Team

Ask Valerie: Help! My case studies have fallen through and now I can’t deliver the story I promised to the editor

Help! I pitched a story to an editor and they accepted my idea. But now all my case studies have fallen through. What should I do?

The answer to this lies in what you do BEFORE the pitch. Avoid over-promising and under-delivering by lining up all your ducks in a row well in advance. Yes, that means ensuring your case studies agree to the fact they may…

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