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Email Marketing and Copywriting

Become an expert email marketing and copywriting practitioner

This course is ideal for: Copywriters, digital marketers and business owners who need to create effective email campaigns that get results.

You’ll learn how to:
 Use best practice strategies and techniques
 Apply story-based selling principles that attract your audience
 Craft engaging emails for every stage of the purchase cycle
 Charge a premium for this specialised copywriting service
 Streamline your writing process with easy-to-use templates and formulas.

Email Marketing and Copywriting Featured image website

Email Marketing and Copywriting

Become an expert email marketing and copywriting practitioner

This course is ideal for: Copywriters, digital marketers and business owners who need to create effective email campaigns that get results.

You’ll learn how to:
 Use best practice strategies and techniques
 Apply story-based selling principles that attract your audience
 Craft engaging emails for every stage of the purchase cycle
 Charge a premium for this specialised copywriting service
 Streamline your writing process with easy-to-use templates and formulas.

Email Marketing and Copywriting

Become an expert email marketing and copywriting practitioner

This course is ideal for: Copywriters, digital marketers and business owners who need to create effective email campaigns that get results.

You’ll learn how to:
 Use best practice strategies and techniques
 Apply story-based selling principles that attract your audience
 Craft engaging emails for every stage of the purchase cycle
 Charge a premium for this specialised copywriting service
 Streamline your writing process with easy-to-use templates and formulas.

Opens Duration With
Course details:
Online with tutor Learn from anywhere at your convenience.
Opens:
To be announced
Duration:
5 weeks
Allow 3–4 hours per week
With:
Bernadette Schwerdt
Coming soon

This online course is coming soon. Register your interest to be the first to hear when it's available.

Become a guru at email marketing

Email is still one of the most popular forms of generating leads. As social media increasingly becomes ‘pay to play’, clients know that building their email database and getting the most from that list is the key to long-term sales success.

This course will equip you with the skills to plan, prepare, craft and deliver professional-quality email campaigns. You’ll learn how to take a brief from a client, research the campaign, write the copy, set up the emailer, choose the right email format for the task at hand and charge a premium fee for your email copywriting service.

You’ll receive direct feedback from your online tutor and gain the confidence to promote yourself as a professional email copywriter.

At the completion of the course, you’ll have the skills, templates, processes, roadmaps and confidence to research, write and send an email campaign that will achieve a great result.

Specifically, you’ll learn how to:

  • plan, prepare and craft an email campaign
  • develop an email marketing strategy for any industry or sector
  • take a brief from a client and deliver a carefully crafted campaign that delivers on the stated ROI
  • understand the mechanics of inbound and outbound marketing
  • develop customer personas and avatars to streamline the writing process
  • master the fundamentals of digital marketing 
  • create a content marketing masterplan
  • write high performing email copy that converts
  • understand the top 5 email newsletter designs and formats
  • adapt your copywriting style for the different email formats and designs
  • brainstorm email newsletter topics and plot out a content calendar
  • use email to turn visitors into subscribers   
  • create instant subject lines that gain attention
  • use templated email copywriting formats to fast-track the copywriting process
  • utilise the ‘like – know – trust’ formula for gaining cut through 
  • understand how to set up and write email funnels
  • write for every stage of the ‘nurturing’ process
  • write high-performing landing pages
  • automate the email marketing process
  • generate leads using email campaigns
  • test and assess the success of your email campaigns.

It’s excellent training for new and emerging copywriters who would love to add this valuable service to their offering. It also can provide virtual and admin assistants with a sought-after skill they can bring to their clients. And for business owners or marketing professionals, it will help remove the guesswork and provide you with a blueprint for email campaign success.

By completing the course, you will:

  • have an understanding of the digital marketing fundamentals that underpin an email marketing campaign 
  • know how to speak with authority about the range of email strategies available to your client 
  • be armed with best practice techniques and strategies to use when launching your email campaigns
  • know the secrets to quickly building a subscriber list  
  • understand story-based selling principles that capture attention and generate engagement 
  • improve your open rates
  • know how to personalise your emails for different stages of the purchase cycle
  • be able to optimise your campaigns to increase ROI
  • understand the best time to send an email and the right length email
  • be able to use the 7-step copywriting process for writing an optimised email newsletter
  • understand the role email plays in the content marketing eco-system.

And much more.

There’s never been a better time to develop your email marketing skillset. 

By learning the fundamentals of this specialist area, you’ll be able to grow your income and professional opportunities.

At the end of the course, you will have:

KNOWLEDGE:

This is a masterclass in email marketing and will set you up to become an expert provider of email marketing and copywriting services for any product or service.

CONFIDENCE:You’ll become conversant with all the email tools and templates needed to plan, prepare, craft and create successful email campaigns.
INSPIRATION:

Come up with a range of stories, angles and topics for any email campaign.

MOTIVATION:You’ll be inspired to seek out new clients, promote your service and deliver outstanding email campaigns. You’ll feel ready to charge a premium for your services and become the ‘go-to’ provider for those needing quality email copywriters.

FREQUENTLY ASKED QUESTIONS

Q: Do I need to have done Copywriting Essentials to enrol in this course?
A: Copywriting Essentials (or another course in the fundamentals of copywriting) is definitely the recommended first step, but not essential. You will gain more from Email Marketing and Copywriting if you already have the core foundation skills from the Copywriting Essentials course.

Q: How is this course different from Copywriting Essentials?
A: Copywriting Essentials is our flagship course for those new to copywriting, who want to learn the craft of writing words that ‘sell’ – for a variety of mediums. Email Marketing and Copywriting is a niche course for those who want to take their copywriting skills further. It’s for those who are interested in offering email services to their clients, or who want to take back control of their own email marketing efforts.

Q: Do I need a marketing background to do this course?
A: No. This course is a masterclass in email marketing and will provide you with a comprehensive guide for how to use email to market any business.

Q: Does this course focus on how to use a particular email marketing platform?
A. We will cover the leading email marketing platforms so that you have a strong understanding of what options are available. However, as many email platforms are constantly being introduced, changed, merged, upgraded etc. we will also provide you with the basics of how to assess a platform and cover the principles of what each platform does. That way, no matter what providers are available, or how they change, you will know how to assess them and choose the right one for you.

Q: Will I learn about pricing and what to charge clients for this kind of copywriting service?
A: Yes. We know that making money from writing email copy is paramount, so we will show you the price points for each type of email copywriting and how you can charge appropriately for your services.

Q: Is there any homework/assignments/activities/exercises?
A: Yes, each week you’ll be given a small assignment to put your new skills into practice – and your tutor will provide you with personalised feedback.

Opens Duration With
Course details:
Online with tutor Learn from anywhere at your convenience.
Opens:
To be announced
Duration:
5 weeks
Allow 3–4 hours per week
With:
Bernadette Schwerdt
Coming soon

About us

The Australian Writers’ Centre offers courses in creative writing, copywriting, freelance writing, business writing and much more. Our practical and industry-proven courses will help you gain confidence and meet your goals faster!

Contact us

Phone: (02) 9929 0088 Email: [email protected] Head office: Suite 3,
55 Lavender Street, Milsons Point NSW 2061
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Please note: We’ll never sell or distribute your personal details. Any details collected will only be used by the Australian Writers’ Centre to notify you of relevant course information every fortnight or so. Read our full privacy policy.