Day: November 28, 2017

World of words
Australian Writers' Centre Team

The curious business of naming colours

Being regular word nerds, we here at the AWC are fascinated by the huge range of imaginative names that companies come up with, particularly around colours. Take these interesting examples – Fiddlesticks, Alpha Centauri, Monastic and Cowardly Custard. They sound like the cast of a children’s fantasy novel, not wall

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