Book Covers That Sell

Book Covers That Sell

Books are judged by their covers. Make yours the best it can be.

This course is ideal for: Self-published authors who want to stand out for all the right reasons

You will discover:
The 5 steps to a winning cover
How to stand out from the crowd
How to use colour, imagery and fonts
Fiction versus non-fiction designs
And much more






At your own pace

First impressions count...

If you are self-publishing your book – whether it's a fictional novel or a business book – you want your book cover to stand out from the pack. You probably also want it to look like it's been published by a professional publishing house. It's about giving your book the best chance of being found, chosen and bought by your target readers.

Readers have so many books to choose from. And in such a competitive marketplace, you need your book to stand out.

How do book covers sell?

Designing a book cover can be daunting task. Where should you start? How can you make it look good? What should you avoid? Is Comic Sans font really all that bad? (Answer: yes.)

Sure, creating a book cover may not be as complex as writing a novel, but it has its challenges. It’s easy to design a BAD cover. But your words deserve more – and you deserve to have high expectations.

To increase your chances of enjoying the book cover design process and the result, it’s important to put in the prep-work. In this course, respected designer Julia Kuris will help you take your first steps to your cover success. In it, you’ll discover:

  • The 5 must-haves on your cover
  • Designing for your target audience
  • The book cover rules for your specific genre
  • The 6 most common mistakes authors make with covers (don’t make them!)
  • How to choose the right font and visual imagery
  • Your 5-step plan to cover success
  • The psychology of colour
  • The difference between fiction and non-fiction cover designs
  • Deciding if you need to hire a designer, and how to brief them for success!

If you already have a great idea of what you want your cover to look like, this course will help you bring it to life. Or maybe you have no idea, and we can help you get there.

Usually it’s only fictional mafia-run Chinese restaurants that provide “the perfect cover”. But with our steps to success, you too can create covers that sell. We look forward to showing you how!

Instant access

Purchase now and you’ll get instant access to this comprehensive course on creating the best cover for your book. It’s packed with examples, font ideas, templates and the exact rules you need to know. Learn at your pace – all at once, or a little at a time.

How long do I have access for?

You receive unlimited access for an entire year (from the date of purchase), giving you plenty of time to learn everything you need.

About Julia Kuris

As the founder of Sydney-based design and branding studio,, Julia Kuris works with many self-published authors to create beautiful covers that sell! Julia has designed covers for some of Australia’s leading authors and entrepreneurs, as well as designing covers for Finch Publishing – an independent Australian publishing house. She regularly speaks and teaches about cover design and is passionate about helping authors like you connect with their readers.

How our “self-paced courses” work

Book Covers That Sell is one of AWC’s 20+ “self-paced” online courses. But what does that mean? Allow us to explain:

What’s included in your online course?

  • 1.5 hours of content – access anytime at your own pace
  • 5 video lessons plus 1 supporting handout


We’ll bring the world-class course content, industry-savvy presenters and a diverse community of like-minded people.
You just bring yourself.