Bernadette Schwerdt has trained over 9,000 people in the art of writing words that sell. She was a senior account director and copywriter for global advertising agency Young & Rubicam Advertising and worked on campaigns for clients such as Apple, Amex, Optus and Colgate. In 2001, she founded the Australian School of Copywriting, launching the careers of thousands of successful copywriters.
Bernadette has a Bachelor of Business in Marketing and is an accredited MBTI and NLP practitioner. As well as presenting at the Australian Writers' Centre, she has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University. She was the producer and host of The Age newspaper’s online video series, Secrets of Online Entrepreneurs, which subsequently became a bestselling book of the same name. Her second book, How to Build an Online Business, went to #1 on Amazon and her third book, Catch of the Decade, ghost-written for the billionaire brothers behind Catch.com and Menulog, was a #1 bestselling business book on Booktopia.
She is the host of the popular podcast So You Want to be a Copywriter and has a top rating podcast on Triple M’s podcast platform Listnr. Bernadette was recently named in the Top 50 Small Business Leaders in Australia by Inside Small Business magazine and is a regular contributor to Sky News, Mamamia and Smart Company.
Bernadette teaches Copywriting Essentials, How to Build a Successful Freelance Copywriting Business, SEO Copywriting and Copy Club.