Bernadette Schwerdt, Presenter

Bernadette Schwerdt has trained over 5,000 people in the art of writing words that sell. She is the author of the bestselling manual Writing For Profit.

She has a Bachelor of Business in Marketing and is an accredited MBTI and NLP practitioner. She was also an account director with advertising agency Wunderman Cato Johnson, and the marketing reporter on Channel 9’s The Small Business Show. Currently, she’s the producer and host of The Sydney Morning Herald’s online video series, ‘Secrets of Aussie Online Entrepreneurs,’ and her book of the same name was published by Wiley in May 2015.

She has trained individuals and teams from a wide range of companies including AMP, Red Cross, Coles, McDonalds, Australian Conservation Foundation, Médecins Sans Frontières, Scoopon and dozens of others. Bernadette is also the founder of the Australian School of Copywriting.

Companies Bernadette has worked with:

Testimonials about this presenter

“I loved Bernadette’s conversational presentation. I felt like I was actually in a classroom, face to face with her. Bernadette combined theory and her own experience seamlessly, making her information both useful and fun. The online classroom was easy and convenient, as it allowed me to complete the course at a time that worked for me. If you want a convenient, useful course that’s also value for money, take a look at Australian Writers Centre.”

- Fran Tann

“The course materials were useful and will be a valuable resource for future reference. Bernadette was a great tutor. She clearly has years of experience in copywriting and provided really good materials to help us understand the basics of copywriting. Doing the course online is very easy and convenient. I particularly liked Bernadette’s slides with the voiceover. It worked really well for me.”

- Michelle Hill

“This course makes you business-ready the moment you’ve finished the course. Bernadette is superb. She knows her stuff and how to present in a way that builds the students’ knowledge in the best most practical way. The online aspect is a great method of delivery. The fact that I can also listen to the presentations and do the assignments at times that suit me is a major plus. Just do it! You can’t go wrong with the AWC.”

- Kylie Castor

"Bernadette is first class – she made everything easy to understand, kept me interested and gave excellent feedback on our assignments."

- Sherry Dixon

"It's obvious that Bernadette is experienced in copywriting. The online lessons were easy to listen to and Bernadette provided lots of hints and tips along the way."

- Nikki Waterfall

"I really enjoyed Bernadette as a presenter. She has a warm and friendly nature and was very clear in her explanations. I also thought the content was great value. Wonderful!"

- Sandra Shakespeare

Presenter for:

Copywriting Essentials
Our course shows you how to write words that sell and get paid to do what you love – writing!