What’s it like to learn with AWC?

The course content was presented in such a clear and simplistic way, it made the online learning experience super easy and enjoyable.

I found Bernadette's teaching style to be absolutely fantastic. She delivered the content in a super casual and frank tone which allowed us to connect with her easily and quickly (keeping in mind we have never met in person). Not only did she firmly guide us in understanding the key concepts using real-life examples, but she also encouraged us to maintain a sense of curiosity and fun in our work - which is a motivational boost for me!

I enjoyed the high quality of the course content and delivery by the tutor, the easy access to our learning platform and the promptness of AWC staff in replying to our queries.

It has opened my mind to the creative and fun side of advertising and how I can 'play around' with words depending on my client and target audience.

Super easy and fun learning that caters to an array of writing interests. There's bound to be a subject or field that you can enjoy, whether for personal or professional development.

Thank you for making the last 5 weeks of online learning enjoyable for me!

As a newbie freelance writer with a long-ago career in advertising, I needed to dive into copywriting skills. A few years ago, I enjoyed learning with Bernadette in a Local Government upskilling initiative plus my husband's business has engaged her for a workshop. To be honest, I was uncertain I would learn anything new!!! How wrong I was.

Bernadette's delivery style was warm and engaging, and her content was highly relevant. Leveraging her industry experience, she provided practical insight and useful steps in each learning module. Generously sharing key copywriting tips and skills, there were many powerful 'aha' moments!

I enjoyed unravelling copywriting concepts and re-learning what I thought I already knew, but didn't! I have a bag of new tricks! I'm looking forward to practising the skills I learned and adding them to my offer.

AWC courses pack a punch! I've done 5 courses so far, and every session, topic, module and presenter has provided me the real tools to improve my writing practice. If you're thinking about tweaking an area of your writing, or even if you just want to get started but don't know how, just dive in. No regrets!

I've listened on and off to So You Want to Be a Writer, and have been aware of the AWC courses for some time. A recent redundancy gave me the time to enrol and learn a new skill.

Bernadette was fantastic. Her feedback was amazing, and being able to listen to the feedback for everyone was very instructive.

I enjoyed trying something new, learning a new skill, feeling more confident with my own abilities.

It has helped me realise how transferable the writing skills I have developed through curriculum writing are to different genres.

The teachers at AWC are top-notch and really know their stuff, the personalised feedback is invaluable, and the flexibility to do it in your own time helps anyone fit the study in.

I enjoyed the class, the tutor's skills and approach and the format. The tutor was knowledgeable, personable, engaging. I enjoyed seeing other students' attempts, too - it's good to get a rounded approach.

Really loved Bernadette's teaching style, personality and feedback. For me, the main takeaway was detail & specificity. The more words you use that relate to the target market's concerns the better.

I enjoyed the content and resources. The homework is designed to be very actionable and digestible. I didn't spend hours on it, but it targeted all the key skills which were put together at the end. Really well-designed structure.

I'm much more confident with copywriting and writing in general! It got the writing floodgate open. I never thought of myself as a writer, but I really do write a lot in my current job. Others in my organisation have called me a wordsmith before but I really didn't think so myself. Now I feel like I really can own that. I now have the tried-and-true tools to guarantee my work is at least above-average in its ability to incite action. With more practice, I can get quite masterful at this!

Took my copywriting to the next level. Ties together a lot of what I already did instinctively but now I have a handy checklist to ensure I'm always following best practice. Made me more confident in my writing. Highly recommend the course to anyone who needs to write to sell or influence (which is ALL OF US!)

Bernadette was great, her feedback was constructive and extremely helpful. I never felt as though I had done something wrong because she always explained her feedback in a positive way.

I enjoyed learning a practical approach to the art of copywriting, complete with examples and resources. I felt as though I was actually learning rather than hearing/reading academic theory. I remembered how much I enjoy writing and copywriting is something that I could happily do professionally.

AWC has a diverse range of courses available to anyone interested in writing, whatever their preferred genre/interest. The practical skills that they teach and their teaching style makes learning fun, plus there is a wealth of knowledge and experience to tap into. I'm certainly thinking of enrolling in more courses, just have to decide which ones.

I like how Bernadette provided constructive criticism without being unnecessarily harsh/belittling. She was warm, friendly and very helpful.

I enjoyed being able to see the work of other people taking the course. Getting detailed and helpful feedback on my assignments (and being able to listen to feedback provided on others' assignments with more useful tips!)

I've realised there's a lot more to copywriting than meets the eye, but I'm eager to find out more.

As Bernadette says, people don't think you need formal training to become a good copywriter. That might be true for a (special/lucky) few, but for the rest of us, there's this brilliantly structured course that keeps you engaged every step of the way thanks to Bernadette's wisdom and wit.

This course absolutely clicked for me. It's exactly the kind of work that I want to be doing and I honestly cannot wait to get started!

I have so much respect for Bernadette, her knowledge, experience, and practical application to work are awesome!

I have always been a wordy writer, and I have found that this course has given me some tools around being succinct and tailoring what I write.

I loved the course that I completed, and felt absolutely encouraged and welcome to step into the world of copywriting. The course modules together with the assignments and feedback have given me the confidence and tools I needed to call myself a writer.

I watched the Zoom information session regarding copywriting and feature writing that was held a couple of months ago. Bernadette explained what copywriting was and I was instantly hooked. I felt that I would really enjoy this as a career and wanted to pursue it.

Bernadette knows her craft extremely well and is very generous with her time, study material and guidance. I would highly recommend anyone to learn from her; she has so much knowledge and is great at teaching it. I also appreciated that she taught the actual subject herself and was the one that graded our assignments as well. This provided consistency.

I realised that I can write for a living and have a stable income working from home. I never knew copywriting was an option until I did this course.

The tutor was brilliant. No negative feedback at all. Very knowledge, clear and easy to understand.

I enjoyed the handouts we were given as resources for our future, I enjoyed the fact the course was online and self paced, I also enjoyed all of the assignments as I found them challenging but also really fun!

I feel like I now have more confidence when writing copy since learning about the headline formulas, features and benefits, linking words etc. I feel like it has made me a more confident writer.

I would say that the course content was outlined perfectly, that there was a right amount of learning/assignment, that it was easy to understand and that it was challenging but fun.

The professionalism and quality of this course - in both content and presentation style - far exceeded anything I anticipated. The online platform and modalities have worked extremely well. Very smooth!

Bernadette is extremely knowledgeable and professional. Her presentations are rich in detailed information and her conversational style is friendly and relaxed. She maintains an encouraging tone in her feedback, while providing helpful and constructive criticism. An outstanding presenter!

I have gained a whole new skill set and awareness, which provides confidence and opportunities moving forward. It has been very rewarding starting to be immersed in a new genre and its culture. I have learned to be more economical with my writing and gained a bunch of strategies for arresting the attention of the reader quickly. The fact that there is some immediate income earning potential after this course is fantastic. Because these skills can be transferred to so many other areas of professional life and writing, it feels like being on the threshold of a whole new world of possibilities.

It has been great to discover that I can be dragged into the 21st Century and learn the SEO component of copywriting without feeling completely overwhelmed. Having come from a very off-line, classical, academic background, I have gained confidence that I can actually understand and do this!

AWC has been well-organised and easy to deal with. There is a great range of courses, which in my experience so far have been high quality and professional.

Thank you for introducing me to something wonderful and new!

The tutor was professional, funny, clever, encouraging, met you at your level - generally fab!

Superb - really eye opening course. AWC were doing online courses well before COVID, they set it up this way and they know what they are doing. This is not just a reaction to not being able to do things in person (as many seem to be).

Thank you very much to Bernadette and the whole team.

I was blown away by how much I learned on this course. It took me to areas and writing opportunities that I had no idea even existed!

Bernadette is just lovely! Her genuine love of copywriting and the knowledge she imparts, in such a down to earth way, and always positive, is not only thought provoking but informative and confidence-building.

The way in which the course was run and the fact that it was only 5 weeks gave me the opportunity to fit this in between work and family commitments. I enjoyed the many different aspects to copywriting and the tips, tricks and templates Bernadette imparted.

It has inspired me to want to be a copywriter! To want to and believe that I can actually make a living from my love of words, together with all of the relevant information and templates imparted by Bernadette. I'm looking forward to my journey with newly found self-belief!

I actually knew more about copywriting in my day-to-day life than I thought I did! Was just the terminology that was missing! The whole course was one BIG 'aha!' moment for me.

Even though this course was a challenge for me in every way, from personal to practical, I just loved the fact that, at the end of this course, I wanted to learn MORE!!

Excellent courses! Interesting, informative and relevant with manageable timeframes and fantastic tutors!

I'd been hearing a little about copywriting as a growth field so I wanted to find out more about it as a possible side-hustle. The simple format of the sessions, the breakup of the content and the small assessments made this a really achievable 5 weeks of learning.

Bernadette is really easy to listen to, full of advice and stories, and I found her feedback to be both encouraging and informative, pushing me to further develop my work.

I enjoyed the real-world references to actual ad campaigns, and I also enjoyed having the verbal feedback on my work, and also hearing it for others too. This is a really powerful learning technique!

I think the course is a well-oiled machine that's running perfectly!

I've already started using some of the techniques in my current work emails. And I can see that there is a possibility for me to use these skills, and find the courage to call myself a copywriter.

Thanks for your approachable and encouraging manner, Bernadette. You really made me believe that I can become a copywriter!

This course is very practical and hands on, i.e. supplying 'formulas' and templates for copywriting; most courses don't offer this. I also like that it's online and I can do the class when it suits me each week.

Bernadette is great, very personable and interesting and her feedback was always really constructive and positive.

I liked the homework assignments each week; it was a good way to put into action what I had learned. I felt the course evolved at a good pace.

I like the practicality of the course and Bernadette made it all seem easy. It takes the fear out of staring at a blank page as I now have tools and templates to get started.

Great course, really practical and useful - whether you're just learning to write or have industry experience.

I am interested in writing in general, and also part of my work involves writing copy for a website, brochures and emails. I joined as I thought having some training behind me would make me better at these tasks, as well as being interesting for me personally.

I found Bernadette to be very professional yet relatable. She was able to provide great tips and feedback in a manner that was easy to understand and put into practice.

I will be able to put these skills into practice in the aspects of my work that require copywriting. It has also given me skills that I may be able to use in future jobs and any writing that I do for myself.

I would definitely recommend it. Great course - thank you.

Bernadette was excellent. I found the thorough feedback given to everyone to be very valuable. I enjoyed the challenge of the homework!

It may be a pathway to something new for me. Even if I don't take it that far, I will now think about what I've learned in this course whenever I have to write something. Great course.

If you want to improve your writing skills for whatever reason give the AWC a go.

Bernadette was so welcoming and friendly from the get go. Her welcome video made me feel so comfortable as she was so confident that absolutely anyone could become a copywriter. She also seemed to be able to read my mind and know exactly what reservations I had and why I should put them behind me and give this a go. Her feedback was always kind and constructive. She was able to tell me what I had done well and where I could improve and how. Best feedback I've ever had from any tutor!

I actually enjoyed the assignments! They didn't make me feel overwhelmed and they were short and sweet while allowing me to put the skills Bernadette had taught me to the test. I also loved the handouts Bernadette provided; they were all extremely helpful and are a great visual for me to keep and refer back to.

The instructors are friendly and helpful and make the learning process simple. Learning online and at your own pace is also a win, so that you can take your time and take it all in. You can also download the slides, audio and handouts so that you can come back to the material in the future.

Bernadette was an excellent tutor, and her feedback was targeted and useful. Well-chosen activities that honed the skills we were learning.

Excellent and practical course that is also great fun to take! It's given me the confidence to proceed with a career in writing.

I love writing. I watched the Creative Coaching event with Bernadette and Valerie and was so inspired! A slight hesitation on the cost - but, quite frankly, it was worth every cent!

I loved every minute of the course and learnt so much. The feedback gave me a great confidence boost. I loved the homework(!)

I've recently cut back my work to 4 days a week because I wanted to write. This course has given me clear direction and confidence.

Just do it - great quality content and it will change your life. Big thanks to Bernadette and AWC!