Wouldn’t it be great if you could get one copywriting client and turn that one job into an ongoing series of jobs without any extra effort? If you’re interested in learning how to secure monthly retainers so that you don’t have to constantly seek new work, this is the podcast for you.
In this episode we talk to Ami-Leigh O’Donnell. Ami is a leading digital marketer, social media manager and copywriter. Her superpower is turning one off copywriting jobs into long term retainer contracts.
In this episode you’ll learn:
- how to turn a one-off client into a long-term retainer client
- what to put in the retainer agreement to protect yourself
- the pros and cons of taking out insurance
- what kind of copywriting work you can put into a retainer contract
- how much to charge for a monthly retainer
- why you should never charge by the hour for your retainer work
- how to ensure you don’t get abused or take it for granted
- how to take a holiday or a break when you’re working on a retainer
- how to overcome the fear of asking for a retainer
- how to deal with competitive restraints and whether you should sign non-disclosure contracts
- how to attain the skills you need to stay relevant and employable as a copywriter
- how to price your retainers
- how to avoid getting bored and stale when writing for a long-term client the benefits of retainers the negatives of retainers
- how to outsource your retainer work (and what to disclose to the client if you do)
- how to nurture long-term clients so that they stay with you for a long time
Links mentioned in this episode
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