Podcast: So You Want to be a Copywriter

COPYWRITER 067: The Writing Life of Jewel Topsfield

As a leading journalist with The Age and the Sydney Morning Herald, there’s not a lot that Jewel Topsfield hasn’t written about. Social affairs, politics, immigration, education, and global affairs are just a few of her specialty areas. Beyond journalism, Jewel is a sought-after speaker, lecturer at universities and schools,

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COPYWRITER 065: ChatGPT, copywriting and neurodiversity

AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton. Leanne is a copywriter who has taken a right turn and has reinvented her brand to become a specialist in copy and AI.  In this podcast

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COPYWRITER 064: The anxiety of the writing life

Anxiety. We all have it, or elements of it, but some of us have it more than others. Writers, it would seem, have more of it than most. In this revealing podcast, Kerri Sackville, one of Australia’s most prominent columnists and popular writers discusses her writing life, and in particular,

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Ep 062: How to become a successful ghostwriter

If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter. What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer in that we write content for a specific client,

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Ep 060: How to find work on Rachel’s list

From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of it, the List is an online platform that

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Ep 058: How copywriters can become travel writers

Have you always wanted to be paid to travel? Would you like to stay in luxurious resorts for free? If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you. You may not realise

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Ep 057: How to structure your key messages and win media attention

Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media

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Ep 055: Top 10 tips to launch your copywriting business

If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of “The Very Good Marketing Guide: How to Grow Your Business on a Budget.” In this episode I

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Ep 054: Top 10 tips to launch your copywriting business

I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens.  Some people take the tools and run with them and create wildly successful copywriting careers – and

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