Email Marketing and Copywriting
This course is ideal for: Copywriters, business owners and marketers who want to master the art and science of email marketing and copywriting and generate a new and lucrative source of freelance revenue.
You’ll learn how to:
Make money as an email marketer and copywriter
Map the customer journey and write for all stages of the marketing and email funnel
Plot, plan and write for a wide range of email campaigns
Get your emails past the spam filter
Write welcome sequences, replenishment series, abandoned cart sequences and win-back campaigns
Use pre-written templates and fast-track formulas to help you write results-based copy
Turn emails into income-generating copy that sells
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Become a confident, highly paid email strategist and email copywriter
Want to add a new string to your copywriting bow? Email copywriting could be it. Don’t reinvent the wheel or waste time working out this complex topic for yourself. Enrol in our Email and Marketing Copywriting course and get the tips, templates and training you need to confidently offer this service to your clients.
If you’re tired of not knowing exactly how to create an email campaign and want to learn the nuts and bolts of a successful email strategy, this is the course for you.
The seven modules are jam-packed with video tutorials, case studies, templates, checklists, ‘over-the-shoulder walk-throughs’ of copy decks, and step-by-step guides to help you create, write and launch an email campaign for a wide range of businesses.
Email is not dead, never was, and never will be, so now’s the time to get in on the ground floor, get trained, get competent and get your email credentials in the bag so you can hit the ground running and start earning a lucrative revenue.
Bernadette Schwerdt talks about Email Marketing and Copywriting
Become a confident, highly paid email strategist and email copywriter
Want to add a new string to your copywriting bow? Email copywriting could be it. Don’t reinvent the wheel or waste time working out this complex topic for yourself. Enrol in our Email and Marketing Copywriting course and get the tips, templates and training you need to confidently offer this service to your clients.
If you’re tired of not knowing exactly how to create an email campaign and want to learn the nuts and bolts of a successful email strategy, this is the course for you.
The seven modules are jam-packed with video tutorials, case studies, templates, checklists, ‘over-the-shoulder walk-throughs’ of copy decks, and step-by-step guides to help you create, write and launch an email campaign for a wide range of businesses.
Email is not dead, never was, and never will be, so now’s the time to get in on the ground floor, get trained, get competent and get your email credentials in the bag so you can hit the ground running and start earning a lucrative revenue.
Bernadette Schwerdt talks about Email Marketing and Copywriting
Your individual mentoring session with Bernadette Schwerdt
As part of your enrolment in the Email Marketing & Copywriting course, you’ll receive a 45-minute one-on-one coaching call with course creator Bernadette Schwerdt. It’s a dedicated opportunity to ask questions and get tailored guidance on how to reach your copywriting goals. Please note the call must be redeemed within your 12-month access period.
This course is ideal for:
- New, emerging, and experienced copywriters who want to add a new and rewarding income stream to their list of services
- Marketers and brand managers who want to increase their confidence and writing skillset
- Small business owners who want to do their own email marketing
How to become an email marketing professional
Email is by far one of the cheapest, easiest ways to promote a business, yet how many take the time to really understand how to use it properly? Very few, which is why we’ve created this course.
Enrol in this course, and you’ll get a step-by-step guide to devising, strategising and writing email campaigns for various products and services. You’ll learn everything you need to know to present yourself as the consummate email marketing and copywriting professional.
We’ve covered every channel – business to business (B2B), business to consumer (B2C), eCommerce, not-for-profits and professional services – we’ve left no stone unturned.
This course is unbeatable for an up-to-the-minute, best-practice crash course on how to create, devise and write high-performing email campaigns and sequences.
Enrol now and enjoy the confidence that comes with (finally) mastering a topic that everyone needs to know but few take the time to master.
In addition to the video tutorials, checklists, handouts, templates and pre-written templates you’ll also get access to a treasure trove of bonus content including interviews with leading email copywriters. They’ll not only share their coveted creative processes with you, but take you through their email copy decks, line by line, and show you how they wrote it, why they wrote it and the results they achieved.
Best of all, once you know how to write and devise email campaigns for clients, you can use the same techniques to promote your own copywriting business.
If you’d like to quash those impostor demons and finally get up to speed with a medium that everyone uses and needs, this is your chance.
Master email strategy and campaigns
- Map the customer journey and write for every stage of the email funnel.
- Take a creative brief, design customer personas and use proven templates to plan campaigns.
- Write welcome and nurture sequences, win-back campaigns, abandoned cart flows and other must-have automations.
- Build lead magnets that attract clicks, referrals and new subscribers.
- Use content calendars to keep multi-sequence campaigns on track.
Write persuasive, high-impact copy
- Craft subject lines, preview text, body copy, calls to action and long-form emails.
- Access top headline formulas and advanced trigger statements that boost engagement.
- Write opening hooks, features-and-benefits copy and powerful CTAs that convert.
- Create social proof and endorsements that build trust and credibility.
- Write high-performing landing pages that drive results.
Optimise design, deliverability and performance
- Choose the right email style (HTML, rich text or plain text) and templates for conversion.
- Apply colour psychology to buttons and design choices to increase clicks.
- Identify spam-trigger words and tag emails correctly to protect sender reputation.
- Segment your list for maximum impact and personalisation.
- Evaluate email software packages to find the best fit for your needs.
If you want to build your confidence as an email copywriter, access tried and tested templates and proven formulas to write email copy and become a trusted and competent email strategist, our Email Marketing and Copywriting course is for you.
BONUS COURSE: Introduction to AI for Copywriters
Future-proof your writing and work smarter – not blander. Included FREE when you enrol in Email Marketing and Copywriting, this bonus course will change the way you think about AI.Forget the fearmongering – this isn’t about being replaced. It’s about understanding how to use AI as your assistant, your brainstorm partner, your draft generator – without ever losing your human edge. To get the most out of it, you need to understand the core principles of copywriting, which you’ll learn in the main course.In this practical, eye-opening BONUS COURSE, you’ll discover:- What AI can (and can’t) do You’ll cut through the hype and understand what tools like ChatGPT are really good at – and where they fall apart without human insight, originality and strategy.
- How to use AI to boost your creative process Learn how to turn AI into your secret weapon – helping you ideate faster, structure better, and generate smarter first drafts (without sounding robotic).
- How to brief AI like a pro Discover how to train AI on your tone, prompts and strategy – and why the quality of your output depends entirely on the quality of your input.
- Business-ready shortcuts From writing emails, invoices and proposals to editing client follow-ups and fine-tuning SEO – you’ll see just how much time you can save with the right approach.
- Real-world demos you can replicate Watch AI create blog posts, landing pages, ebooks, webinar promos and more – all using materials you’ll learn to build in the main course.
- The ethics, risks and realities Get honest insight into where AI goes wrong (including “hallucinations” and copyright concerns), when you should disclose its use, and how to always deliver high-quality, fact-checked work.
- How to stay visible in the age of AI You’ll also explore how to get your copy, content or website cited in AI-generated search results – and why this is a new frontier in SEO and digital visibility.Even if you’re brand new to AI, this course will meet you where you’re at and help you get up to speed – with clarity, creativity and confidence.
FREQUENTLY ASKED QUESTIONS
Q: Do I need to have done Copywriting Essentials to enrol in this course?
A: Copywriting Essentials (or another course in the fundamentals of copywriting) is definitely the recommended first step, but not essential. You will gain more from Email Marketing and Copywriting if you already have the foundation skills and grounding from the Copywriting Essentials course.
Q: How is this course different from Copywriting Essentials?
A: Copywriting Essentials is our flagship course for those new to copywriting, who want to learn the craft of writing words that ‘sell’ – for a variety of mediums. Email Marketing and Copywriting is a niche course for those who want to take their copywriting skills further. It’s for those who are interested in offering email services to their clients, or who want to take back control of their own email marketing efforts.
Q: Do I need a marketing background to do this course?
A: No. This course is a masterclass in email marketing and will provide you with a comprehensive guide for how to use email to market any business.
Q: Does this course focus on how to use a particular email marketing platform?
A. We will cover the leading email marketing platforms so that you have a strong understanding of what options are available. However, as many email platforms are constantly being introduced, changed, merged, upgraded etc we will also provide you with the basics of how to assess a platform and cover the principles of what each platform does. That way, no matter what providers are available, or how they change, you will know how to assess them and choose the right one for you.
Q: Will I learn about pricing and what to charge clients for this kind of copywriting service?
A: Yes. We know that making money from writing email copy is paramount so we will show you the price points for each type of email copywriting and how you can charge appropriately for your services.
Q: Do you show us how to use email software?
A: This course focuses on how to plot, plan and write for an email marketing campaign. You will receive a ‘tech for non-tech people’ overview of the important technical aspects of which you need to be aware. We also provide a high level overview and assessment of the most popular email marketing software packages, but we do not provide an-depth technical overview of how to use the software.
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Duration 1
Online self-paced course with tutor feedback
Duration:
Your 12 months' access begins straight away
Feedback:
One-on-one coaching call with Bernadette Schwerdt
Course Creator: Bernadette Schwerdt $595 | |||||
