It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.
Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting to reach more people.
Podcasting is just one pillar in his content empire, but if you’re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you.
You’ll learn:
- How Glen went from teen investing nerd to podcast founder and author
- How he monetises his podcast
- How he uses two clear guidelines to decide where he puts his time and energy
- How to ensure your podcast guests promote the podcast for you
- How to create magnificent lead magnets that work
- How to use the podcast to find new clients
- How to future-proof your content business.
Bio:
Glen James is one of Australia’s leading voices in personal finance. A former financial adviser, he is now the host of money money money (formerly my millennial money) and Retire Right, two of the country’s top business podcasts. His shows reach a wide audience every week and have grown into a trusted community for Australians wanting to make smarter choices with their money.
Glen has authored two bestselling books with Wiley, Sort Your Money Out and The Quick-Start Guide to Investing, giving everyday people clear, practical roadmaps to get on top of their finances and start investing the right way.
He brings a straightforward style to topics that often feel overwhelming, making complex ideas simple and accessible. Glen regularly speaks across Australia, contributes to major media outlets, and works with leading organisations to help people cut through the noise and build lasting financial confidence.
Mentioned in this episode:
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