This week’s book giveaway explores the origins of something that a lot of us may have spent more time with than family members over the holiday break. It’s That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph – Netflix’s co-founder and first CEO. In it, he shares the behind-the-scenes origin story of the major international brand that has changed everything about how we consume TV and film. Here’s the synopsis:
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company – all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea.
It was a simple thought – leveraging the internet to rent movies – and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair – with Hastings as the primary investor and Randolph as the CEO – founded a company.
Now with over 150 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world – even with an idea that many think will never work.
What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time.
Sounds like a binge-able book! Want to win a copy? Simply tell us another invention, product or company that you’re thankful for, and why (in 25 words or fewer). Our favourite three answers will WIN a copy of this book!
Entries close midday Monday 20 January 2020, Sydney/Melbourne time.
THIS COMPETITION HAS NOW CLOSED. THANKS FOR YOUR ENTRIES! WINNERS WILL BE CONTACTED BY EMAIL AND ANNOUNCED IN OUR NEWSLETTER.