This course is ideal for: Copywriters who want to create a point of difference, charge more for their services and keep ahead of industry trends.
You’ll learn how to:
Expand your copywriting skill set
Charge more for your services
Offer tangible skills that helps a client make more money
Provide a point of difference to other copywriters
Market your own business effectively
SEO (search engine optimisation) copywriting is the art of writing words that help websites get found on page one of Google. It’s an essential business writing skill that turns poorly performing sites into profitable ones. If you’re keen to learn the essence of how to elevate standard copy into SEO copy, this course is for you.
SEO copywriters are in huge demand because they instantly impact how a website gets ranked. How powerful would it be to have a skill that determines if your website gets found on page one or page seven! Clients will pay top dollar to those who can help them do that.
This five-week SEO copywriting course shows you tried-and-tested SEO tactics that will deliver higher rankings, more traffic and conversions, increase the rate of click-throughs and page rankings.
You’ll learn the insider tips and tricks to improve your SEO copy, learn how to harness the on-page and off-page tactics to improve SEO, conduct successful keyword research for your own business and clients, attract quality external links, understand Google Analytics and more.
This practical, easy to understand course gives you the confidence to write SEO copy for your own business as well as write SEO copy for other clients and make exceptional money doing so.
Absolutely not. Most SEO copywriters never get involved in the coding or back-end operations. SEO copywriting is a blend of art, science and creativity and requires minimal understanding of web development, web design or coding. If you can use Word, you can do this course.
If you’re new to copywriting, this course will fast-track your education and have you writing successful SEO copy in no time. If you’re already a copywriter but want to offer a new, profitable service to clients, this course will give you the confidence to provide SEO copywriting and charge premium prices for your efforts.
I love the challenge of learning a new skill. Understanding SEO fulfilled the science-loving, researcher
part of me, and applying SEO to copywriting employed my creative skills. I loved it!
Watch our video tour of the online classroom.
Q: What level of experience do I need?
A: There are no prerequisites to do this course. It covers a range of topics and is structured to offer substance and stretch activities for every level of expertise. Even if you don’t want to be a full-time SEO copywriter, just having the skills to write great SEO copy for your own business will give you the knowledge and power to propel your webpage to the top of Google and get remarkable results. If you’re seeking practical, real-world training that generates paid work, helps you create a point of difference to other copywriters and lets you profit from the explosion on online business that is occurring, this is the course for you.
Q: I see you also offer other copywriting courses. Which should I do first?
A: Good question! It doesn’t matter which you do first, as there is almost no overlap – just try to do them within a year of each other. All are online and tutored by Bernadette Schwerdt.
SEO Copywriting (that's this one) delves deeper into the specifics of writing for websites so that they rank highly in search engines. Copywriting Essentials focuses on the core principles of copywriting, while How to Build a Successful Freelance Copywriting Business will help you get lots of clients and make money! Each course runs multiple times through the year.
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