Carli Ratcliff, Presenter

Carli Ratcliff established and has led the UX/UI writing team at Qantas for many years. She now also advises on UX/UI digital content and best practice for clients including SBS OnDemand, and advises Adobe on the design of their ‘Writing for Voice’ platform.

Carli is an award-winning editor, journalist, digital content specialist and UX/UI writer. She edits and writes webpages, apps, mobile, voice and chatbots. Carli consults to a number of organisations on UX/UI writing strategy.

Carli is also a freelance food writer. Her writing appears regularly in newspapers, magazines, food guides and online. She contributes features to The Sydney Morning Herald (Good Living), The Australian Financial Review (Life + Leisure), The Age (Epicure) and Qantas Magazine, as well as international magazines including Monocle (UK), DestinAsian (Jakarta) and online at SBSFood.com.au. In 2010 Carli was honoured at The Australian Food Media Awards.

Twitter: @carliratcliff

Carli teaches UX/UI Copywriting and Food Writing.

Carli's work has appeared in:

Testimonials about this presenter

“Carli was fantastic, so knowledgeable and very generous with her knowledge. I can not talk highly enough about her.”

- Samantha Ihring

“I enjoyed Carli’s stories and practical knowledge. She was amazing – approachable, extremely helpful and generous with her information. She 
delivered the course perfectly.”

- Natalie Fiorenza

“Carli was genuine and knowledgeable and gave good advice.”

- Debbie Dalgliesh

“Carli was excellent. She was very personable, comfortable presenting, happy to share her experiences and always made us feel 100% at ease to ask questions and share our work with her. She made the course fun and enjoyable as well as a great chance to learn.”

- Amanda Whitelegg

Presenter for:

User Experience Copywriting for Web and Mobile
Learn how to engage your customers through effective UX/UI writing and equip yourself with the skills to convert customers through sign-ups and sales.
Food Writing
Who said you can’t have your cake and eat it too? Learn how to combine a love of food with equally tasty words to mix up a recipe for success.