The course gave me the confidence I needed to get started and arm me with enough knowledge and applicable lessons to keep going. Loved it!
I had a wonderful time learning. I wasn't sure what my expectations were but it was very informative.
The tutor was very friendly, very knowledgeable and super helpful. Bernadette had a great way of explaining things - I could listen for hours.
I entered not knowing much... and now I know enough to feel comfortable to write copy - and that was the goal!
Even though the class was not conducted face-to-face or via Zoom, Bernadette had a way of being very personable with every student through her weekly feedbacks. I valued every single feedback she provided because there was always something to learn.
The feedback and assignments were very interesting and challenging.
Made me feel quite energized about the ways you could write copy.
Bernadette was clear and concise. She was able to impart industry specific examples and personal anecdotes to make the course personable and informative.
I have now started my own freelance writing business and am learning how to construct a website in WordPress. My life has changed completely.
There's no Fluff and Bubble in these courses. The learning is targeted and you can also have fun as part of the process.
Thank you for the opportunity to complete this course and special thanks to Bernadette for her warmth and guidance. I have a whole new vocabulary that I am keen to use in practice. Who'd have thought I could have an in-depth conversation about SEO 5 weeks ago? I certainly didn't.
I was recently made redundant, and was wanting to upskill in the area of marketing, which I have a degree in from many years ago. This course was recommended as a great way to do this. Plus, it was something that was new to me.
Bernadette was fantastic, entertaining and insightful. I found myself really enjoying the audios and I gained a lot of insight into the world of copywriting. Plus, she always provided valuable and detailed feedback, which I really appreciated.
Surprisingly, I enjoyed the homework assignments. I was a little nervous about doing 'homework' again after so long, but I thoroughly enjoyed being able to have a bit of fun, and be creative, with the assignments.
It made me realise that I still had a passion for writing, and that I would ideally like my next career path to be on the creative side. I could definitely see myself pursuing a career in copywriting.
The whole course was one major learning moment for me. Everything was new to me.
I had a positive learning experience with AWC. You will receive valuable information, taught within a supportive and easy to navigate online environment.
AMAZING content from Bernadette. It was concise, interesting, and practical.
Bernadette was fabulous. She made the effort to provide detailed feedback every single week.
I enjoyed the practicality of the content. I found myself glued to the screen and frantically taking notes! Every single module was extremely detailed, yet easy to understand. Bernadette created a complete snapshot of each module and reiterated important points. I loved her real-world examples and how she drew from her own experience as well.
I feel more confident to write words that sell products and ideas. As someone who wants to move into the environmental/sustainability space, I believe these skills will be useful to change hearts and minds.
I would say if you want to write in the digital space, sell products and ideas with words, or create motivating copy - this is the course for you.
Thank you so much.
This course reflected exactly what I was looking for: a general overview on Copywriting from someone specialised in the field. The flexibility was also perfect.
Definitely Bernadette is a well-suited tutor for this course and gives a lot of insights on the job, which I found very useful. She is very knowledgeable, helpful and her handouts were a godsend!
I really appreciated sharing opinions and points of view with fellow classmates and the chance to ask direct questions to the tutor. Also receiving feedback was something you're always excited about.
I feel like it made the whole writing process more approachable, easy, and smooth to begin with. Moreover it sure improved my confidence and made my copy more results-oriented.
Take the course because it will give you a 360° view on copywriting, it will test your abilities, and will most certainly improve your assets. Hopefully, it will also be a starting point for you to go deeper into it if you're really interested. Bernadette speaks from experience which is the best way to learn!
I found the weekly presentations very interesting, well delivered and with great supporting resources.
It was fantastic to learn a new skill and engage my brain - especially since I have been on reduced hours for many months now due to COVID. The course gave me something to focus on and direct my energies into.
It has given me the courage to pursue copywriting as a career. While it still seems very daunting, I feel that it is possible and achievable thanks to the repeated encouragement and demystification of the field by Bernadette.
Great online platform and easy to work to the module deadlines. Simple and effective delivery.
Bernadette has been a great tutor. Every word she spoke was very reassuring and encouraging. Particularly the feedback was very informative and educational.
Each module was well designed and structured. The assignments and feedback were most enjoyable.
I have learnt how to write for others to read. I can't wait to start my journey as a copywriter.
I've always wanted to know more about copywriting and whether it was an industry and career I could further pursue but didn't want to do a degree and spend years studying it. I was looking for a short course. This was an introductory, 5-week course that only required a few hours a week. It didn't feel intimidating. It was perfect for a novice like me. Also, I could fit it in with my schedule of being a 1st time mum with an active toddler and not spend hours doing so.
I loved it! I finally found my calling and would love to further explore this industry. The tutor was real. Her real-life knowledge was helpful. I think she would be someone you could easily approach if you had any queries about this industry.
SEO intrigued me. I would like to learn more. Also what surprised me was what I was capable of producing in such a tight time frame.
I found my calling! I want to further pursue copywriting. I am kicking myself that I DIDN'T DO THIS SOONER! I wish I did it in my 20s! Or even a few years ago! There's no time like the present and NOW I want to further develop my skills and eventually work as a freelancer. I have a LOT to learn! I have never felt more certain and excited about what I want to do for a living.
I think I had my "aha" moment when I completed my 1st assessment. It didn't feel daunting or difficult. It felt enjoyable and exciting. I gained clarity. I thought, "I can do this. I can actually see myself doing this for a living.”
The AWC has short courses that you are able to fit into your busy life and still feel like you've learned new skills and achieved something productive.
Thank you for continuously sending me email mailers. Eventually something clicked and I made it all work!
Listening to the podcast "So you want to be a writer" and the ep with Bernadette really piqued my interest. I decided to dig deeper into what copywriting was and the more I found out the more interested I have become. Natural progression was to book into this course.
The course has over-delivered for me. The tutor was approachable and professional. Each module was well planned and varied with no unnecessary overlapping.
I now want to pursue a career in copywriting. 100% enjoyed this course, thank you.
I was interested in learning a new skill which could potentially provide a source of income. Bernadette was incredibly knowledgeable. I would have no hesitation in recommending this course to others. It's a stepping stone to your new copywriting career.
I wanted to refresh my skills and learn more about how to write great copy.
Loved the course and was particularly pleased to see that Bernadette provided feedback for all our assignments.
Highly recommended - very beneficial, easy to follow and great feedback from assignments.
I feel more confident to say I can write copy now. Thanks Bernadette for a great course! I look forward to doing more!
I was actually looking at a creative writing course being offered when I came across the copywriting course. I was impressed by the course content and Bernadette's experience. I decided it would complement my editing and give me another job angle.
It is well-paced and perfect for someone starting out or wanting to do a refresher.
Bernadette is an engaging, informative instructor with a wealth of knowledge which she shares with such joy. Great sense of humour and clear communication skills. Her feedback was spot on and extremely helpful.
I enjoyed listening to Bernadette and learning from her. She knows so much and it's great to have the option of revisiting the material for 12 months to cement everything she has taught us.
I've expanded my business to include copywriting, I've revamped my website and as a result, I've been offered some ongoing work with an established publicist.
Definitely do a course. There are so many to choose from, the tutors are top quality and you can achieve wonderful results. Possibly better results than you could have anticipated.
I wanted someone to bring together all the essentials so I could get a jump on starting freelance work. I thought there might be a lot of negative feedback, which would be discouraging when you're just starting out. In fact, it was all a very positive and fun experience.
The tutor has a great voice - pleasant and positive and absolutely no verbal tics, which is incredibly rare. The feedback was helpful and invariably positive.
I liked the gradual structure. I learned quite a bit without realising it and feel a lot more confident about possible copywriting interviews. I can now discuss headlines, SEO and social media marketing with the best of them!
Starting to freelance in your fifties is daunting when you know that most of your competition grew up with computers and social media. I have the advantage of having written for years, including several novels, and I probably had a more rigorous grammatical education, but they have the advantage of being at ease with the jargon and social media. None of this is rocket science, but I feel much more confident about the concepts now.
It has increased my confidence tenfold. That none of this is actually terribly difficult, once you switch your brain into copywriting mode. Bernadette will explain how to do that. It's also a lot of fun and I think I could make a success of it. You'll have a good tutor and a clearly set out course. You'll learn a lot without realising it and it will help you feel confident in a quickly changing world.
Just thanks to Bernadette. I was pretty nervous about this course but I had fun and learned a lot.
The tutor was very knowledgeable. Explained things well. Personable. Delivered feedback with respect. I enjoyed the feedback.
As I work in local government, I have been taught to write in a certain way. This course has reinforced some aspects, but has expanded my mind in other aspects. Very enjoyable, real world examples, quite a few 'aha!' moments.
Very good. Bernadette explained things very well. Simple and easy to understand.
I liked the assignments; they were fun to do and didn't take too long to complete. I also liked hearing the feedback each week.
It was very helpful - the assignments were fun, the content was enjoyable and it only took a couple hours per week.
My online tutor, Bernadette, always gave constructive feedback which in turn helped me to learn further. I enjoyed the feedback sessions.
Training under Bernadette is always a privilege and joy. I am entering a new profession through and after this course.
I am looking to take my career in a new direction and want to leverage my love of writing into a way to generate income. This course struck me as a great first step in that direction. I was unsure if copywriting was something that I could do, but this course alleviated that concern.
The course gave me confidence that I didn't have before.
Bernadette was terrific. Very informative, came across as really knowing her stuff, and was easy to listen to in the audio lessons. Her feedback was concise and very helpful. The assessments were challenging, which was very enjoyable.
This course has shown me that there are other possibilities, professionally, for me out there. I've been unhappy in my current career and one big reason that I don't make a change is that I convinced myself there was nothing else I could do. This course showed me that I was wrong about that. Early on when Bernadette talked about how she just decided she was a copywriter, it was a real eye opening moment.
Just a big thank you to Bernadette and the AWC team for this course.
I have started a freelance writing business and needed to upskill.
Bernadette was fantastic, thank you. Bernadette's voice and instructions are very clear and easy to follow. Her feedback is personalised so I understood my areas for improvement easily. I am able to apply my new skills to my business offerings.
Do it! These courses are easy to follow and apply and I feel more confident knowing I have learned industry-ready skills.
Thank you, I have enjoyed this class and Bernadette's teachings.
Really enjoyed the pace and also the homework assignments: helpful without being too overwhelming
The tutor was experienced and delivered the course in a way that it still felt like a two-way course. I have learnt useful tips and tricks. Writing actively not passively and using set formulas that work! I now see them everywhere.
Go for it!
I loved the flexibility as I work full time and was able to do the work in my own pace on the weekends. I will surely go back through it again to apply more insights into my daily tasks as a marketing manager.
I thought the feedback and the way Bernadette taught was great - positive, fun and energetic. Exactly what I needed! I found it great to interact with course members during the introduction and also to see everybody's assignment tasks, as I was able to learn from everyone.
I will definitely write better blogs, SEO copy and general marketing materials now. The simple formulas that always seem to work - it is so true but never crossed my mind, that it could be learned so easily. I have already recommended the AWC at work.
I was a little hesitant, as I didn't know much about copywriting and wondered if this would be the right course for me.
I enjoyed the course; it was easy to follow and I learned new skills that I can apply to my current profession as a recruiter and my personal brand.
The tutor was very knowledgeable, with an easygoing and friendly manner and encouraging style in her feedback. It will encourage me to continue this newfound hobby of writing.
The courses are fun and easy to follow, and manageable in terms of time commitment. I'm really glad I decided to enrol after my initial hesitation.
Bernadette is amazing! So knowledgable and so engaging. Feedback was constructive and positive and made me feel inspired to keep exploring.
Thank you so much!
Awesome course, really enjoyed it. So many hot tips on how to work the Dark Arts of copywriting. I loved Bernadette's dulcet tones and storytelling style :)
This course was really easy to manage, coordinate and complete. The pace, the handouts and the exercises. Mostly, I really enjoyed Bernadette's example storytelling style. It tightened up my end game for online content.
I'd say (and have done) that this course is a content creation game-changer. #loveYourWork Bernadette!
I trust the AWC brand and this course also provided value for money.
Bernadette was great! She obviously knows her stuff, and provides straightforward feedback. She's also a delight to listen to.
I have already done a couple of small copywriting jobs and have the confidence now to apply for, and chase, more.