What’s it like to learn with AWC?

Loved it so much! I have learnt so much and use all the things daily. Easy to follow formulas and amazed by AI overview!

Loved the tutor - very engaging and funny too.

Content is great, you will learn a lot, easy to follow and self-paced.

The tutor was excellent! Very coherent, concise and very well-structured and presented course.

I enjoyed the diversity of copywriting examples provided and the writing framework.

The course is ideal. It's given me the motivation, tools and resources I required to start my writing career.

Definitely complete this course. It's the perfect place to start your copywriting journey.

Feedback from was great and very in-depth. It was great to see other people's assignments and learn based on the feedback given to them.

I enjoyed the wide variety of different types of copy.

The techniques and tips and tricks have been really insightful.

The AWC is a great source to build confidence in your writing and learn tips from experts.

I liked Mark's personalised feedback. His comments were kind and informative, and very encouraging.

The fact that copywriting is a process, and doesn't rely on inspiration.

I think confidence in my ability is the main takeaway.

Bernadette was FANTASTIC! I have sat through hundreds of online courses over the years, and this was the first ever course where I have retained attention throughout each and every video module. She was extremely knowledgeable, her voice was easy to listen to and the content was perfect!

I have recently started working on the backend of our WordPress website, and the amount of knowledge regarding SEO during this course was phenomenal. I have used everything I've learnt for our current raffle ticket campaign and it has made a HUGE difference! Not only that, but having the templates for all type of copy is a fantastic source of information and something students can alter for themselves and their own businesses! I knew a lot about AI already (I also work in technology), but it really went into the nitty gritty, and I did learn a few things I wasn't privy too which was fantastic!

The SEO content blew my mind and absolutely fascinated me! I work in tech, and also have my own website, BUT it is managed via GoDaddy so I miss out on a lot of the backend knowledge. I do however manage our station website, and have access to all the bits and pieces Bernadette covered, and I can't wait to do more of a deep dive!

Fantastic course that covers everything you can think of when it comes to copy!
With loads of course material to fall back on as well as templates you can customise and use for future work.

I will need to enrol in another one of your courses - very much exceeded expectations.

Bernadette's online tutorials were full of valuable information and interesting. The assignments assisted in putting what you heard and learnt into practice. Mark's assignment marking was informative, constructive and insightful. They both make me look forward to investigating this possible new career into real estate copywriting.

Highly recommend as the tutors are experienced and passionate.

Ever since graduating, I've always had an interest in copywriting. After researching about this course and studying the course outline, I was confident that this course would give me a deep understanding on the basics of copywriting. As I majored in journalism, Copywriting Essentials further reinforced my idea of how powerful words are in communicating a particular message.

I enjoyed the weekly assignments; it allowed me to really test myself to see if I truly understood the modules. Mark was great in providing feedback.

It taught me that each line of copy is well-thought and carefully created. They're not arbitrary sentences that have managed to become successful. Learning about the formulas and intricate ways of writing copy will help me in my career for most content writing jobs.

This independently-run centre truly gives you bang for your buck. It's a great way to learn new skills at your own pace and have fun doing it.

I really enjoyed hearing Mark's feedback. He has such a wealth of experience, I knew his feedback would be invaluable, and it was.

The content of the course itself was very interesting and easy to understand. Bernadette is a very engaging presenter and teacher. Her enthusiasm about copywriting and knowledge made it more enjoyable to watch and listen to the videos.

It was so comprehensive and the templates Bernadette provides are incredibly useful.

It has made me realised that I am already capable of being a copywriter. While there is certainly a craft to it, this course makes it easy to grasp and I think it is a real possibility I could pursue it now as a job.

I already have recommended it! I said the courses are so informative and worthwhile in kicking you into gear.

I discovered Bernadette's podcast & loved her engaging content PLUS I wanted to refine my skills as a copywriter. Usually, I hesitate when enrolling in a course due to the expense and duration. This course is so affordable, and you can see the finish line before you even start!

This is the first course I've actually finished!

Mark was excellent, his feedback was detailed and he critiqued our writing brilliantly. His way of saying 'this is a comment, not a criticism' really helps!

I loved the weekly modules and assignments. I found this format really keeps you engaged and accountable rather than a 'self-paced, just do it whenever you want' approach like other online courses - you lose momentum!

It has given me the confidence to say 'I'm a copywriter' and start freelancing with real life writing skills.

Go and do the AWC Copywriting Essentials course. It is so affordable, informative and will help you write for your own business (whatever that is) strategically and professionally. It will be the best 600 bucks you ever spent!

I am just so glad I found Bernadette's podcast which led me to this course and down the rabbit hole of copywriting. I never thought I would be able to say 'I'm a copywriter' and start my business living my actual dream. Thank you!

I was looking for an affordable online course that covered essential copywriting techniques. This was the best value for money course I could find with successful industry professionals, the amount of hours it required each week was achievable, and it was important for me to receive feedback on my assignments. It was a bonus that it touched on subjects like SEO too.

Mark was a god tutor, he explained his reasonings behind his feedback and took the time to go through each submission well.

Bernadette was well spoken and explained everything in detail, simplifying information to make it easier to consume. Information was given step-by-step in a logical order, so the last assignment was a good way to wrap up all the learnings from the past 4 weeks.

It's boosted my confidence in making decisions in my role.

I would say it's a good course if you're exploring copywriting as a side gig, or if you are in a role that requires writing but you don't have much knowledge or experience in that area.

Our tutor, Bernadette, was really informative about what copywriting is and what it involves. She was also really helpful when it came to giving feedback and answering questions.

I enjoyed the assignments and having the chance to practice what we were learning.

It's given me another way to make money from doing something that I love.

This course is really informative and interesting for anyone who would like to pursue a career in copywriting.

I found Bernadette's teaching to be clear and highly valuable. She provided me with plenty of opportunities to apply what I had learned and her feedback on my assignments was so positive and constructive. I felt like I was in the hands of a tutor who really cared about helping me learn the essentials of copywriting and encouraged me to build on my budding confidence. No question was too difficult for Bernadette to answer and I appreciated her responses to questions along the way.

I really enjoyed the SEO headline and sub headline assignment. And I found I really enjoyed the personal letter in assignment five even though I felt unsure of what I was doing at first. But when I went back and reviewed the lessons everything fell into place and I was able to do the assignment. I enjoyed getting feedback on my assignments on what worked and ways to improve my copywriting.

Copywriting Essentials gives you all the tools you need to kick-start your copywriting career. Not only that, it reframes copy and gives you a can-do mindset and encourages you to build your confidence as a copywriter. Learning about headlines with formulas that work, SEO headlines, and how to write a personal letter with linking words has changed the way I write for the web and blogs. It's a course that solidifies the foundations of copywriting and sets you up as a professional. Honestly, this course was a huge confidence boost, and that, to me, is priceless!

Thank you, Bernadette for this course. It has been a truly positive experience for me and I am looking forward to learning more in the next copywriting course I take with you.

I loved Bernadette as a teacher. She is super knowledgeable and you can tell she knows what she's talking about, but she also broke the topics down in a way that was easy to follow and understand. I felt like her extra pro tips were very valuable. She was very encouraging, which I loved.

I can now see myself actually pursuing copywriting as my career or as at least one aspect of my career. It has given me a foundation to build on and has given me more hope for my professional future.

The course is manageable (time-wise), but great value for money. The instructor knows what they are talking about. The assignments are practical and immensely helpful. The content is presented in an approachable and easily digestible way.

Thank you for such a great course :)

Bernadette was wonderful. Clear and engaging.

I enjoyed the assessments. Gave me a different way to look at story telling. Becoming aware of active and passive voice, something I struggle with.

It's straight forward enough to grasp, but feels limitless as far as prospects go.

Mark provided clear and consistent feedback to all participants.

A great, quick win for anyone in business either looking to improve their own copy for marketing materials or those wishing to branch out into a freelance copywriting space.

Bernadette is clearly highly knowledgeable and experienced in this field. Her insights and ease with the content made the course enjoyable whilst always focused on the outcomes.

I appreciated the self-directed pace and learning aspect of this that is nevertheless married to a version of group interaction. It mattered that I could see myself in a class full of people.

I'm confident to progress my own copywriting work with a framework behind it. I can explain what I'm doing which, in turn, gives my clients comfort and confidence in what I offer.

Sign up! If you want to understand the secrets of writing anything, this is the place to find them. The courses are well-paced and backed by industry experience and knowledge and you can apply all of it immediately to your own work.

Thank you, Bernadette, for generously sharing the accumulated knowledge of a brilliant career. I greatly appreciate the skill you demonstrate in being able to translate what are, at times, complex concepts into bite-sized pieces of copywriting wisdom. I'll be referring to my notes for the rest of my writing life!

I enjoyed the online videos from Bernadette. They were easy to follow and delivered pleasantly.

I enjoyed the assignments. I like that we had to apply the skills we were taught about and create our own copy from it.

It has given me a new boost of energy to write more and hone my skills as well as got me excited about pursuing copywriting as a side hustle for now and then hopefully a career in the future.

I like how the course kept it simple and didn't try to overcomplicate things. I kept this in mind each time I was writing my assignments and it made things a lot more fun. This is the approach I plan to take as I move forward with writing.

Check out AWC as the courses are not overwhelming, you'll have fun as you learn and you'll come away with valuable skills and a revived energy to go hard out towards your writing goals.

I recently worked with a copywriter who provided such a great service to the organisation that I work for - I thought, “I want to learn how to do that.''

Glad I signed on because it has been excellent. Both Bernadette and Mark have been great and I enjoyed learning more about copywriting.

I think Bernadette's presentation style is excellent. Her experience and passion for the subject matter is apparent, plus she really cares that you understand and enjoy learning too.

Mark's feedback videos were great and I definitely learnt a lot by going through the full feedback videos. He also had a great presence on screen.

I liked that the assignments helped consolidate my learning per module but they weren't arduous. It was just the right amount of work for my time poor schedule.

I think I want this to be the next step in my professional journey. I'm a bit obsessed actually.

Bernadette seemed very approachable and knowledgeable and was an incredible tutor to learn from!

I enjoyed the way in which the course was broken up into smaller segments.

It's a great way to improve your writing capabilities. It has already positively impacted the way that I approach writing!

I think I was a bit concerned about the weekly assignments, while working full time and doing other study. However, with time management, like anything, it all happened!

The tutor was friendly and encouraging. I enjoyed the assignments!

It has given me the tools and confidence to finally and slowly start my own side hustle freelance copywriting business

Highly recommend this course for anyone interested in copywriting. The course is easy to digest with weekly assignments and feedback to keep you on track.