What’s it like to learn with AWC?

I thought Mark was a very personable and knowledgeable tutor. I thought the feedback he provided on assignments was insightful and invaluable. I enjoyed trying to apply the theory learnt to the weekly assignments.

I would definitely recommend any of the AWC courses as they are well constructed and being part of the AWC community is truly invaluable.

I love the structure of the course. In addition, I was nicely surprised to receive the additional information (Module 6) on how to 'dive in' to the market.

Mark was great and worked on time. I love receiving feedback via video. It makes it more personable.

I enjoyed the strict deadline for assignments! It got me to do the work!

Before the course, I could write copy, but I was not following any particular copywriting formula. I'm now confident to know where to start, and how to avoid any copywriting pitfalls.

Great course. Thank you!

Bernadette is very well versed in her knowledge of copywriting.

The whole course was a world of discovery for me. Compact, loaded with information, a great way to head into a writing career. It has given me a path to follow.

Bernadette came across as a person who valued her students' chosen path of writing. Plus she was always encouraging.

I enjoyed listening to the lectures as well as doing the assignments. A great start to a career in writing.

Bernadette is a greater speaker / presenter with an ability to deliver the content in a simple yet effective way. Her assignment feedback was great and her extra tips in response to course comments was appreciated.

Bernadette was great! Very engaging and informative, and the feedback was always very constructive.

In my everyday life and work life I'm now looking at advertisements and better understanding what the marketers or copywriters were trying to do with the copy.

I'd say the course gives a great foundation to work from and gives a much better understanding of copywriting.

Loved Bernadette. She was practical, inspiring and gave well-thought-out feedback and encouragement with the assignments as well as adding years of expertise.

Gave me the confidence to expand from feature writing to copy.

If you are thinking about it, do it :-)

The course content - videos and handouts - were outstanding. The tutor feedback was really valuable - especially being able to watch everyone's feedback. I really appreciated Mark's feedback to everyone. It was insightful and very helpful.

I enjoyed everything about the course - I can't choose just one. My work may not have been the best; however, I came away with more confidence and enthusiasm to pursue copywriting as a side hustle.

The course was informative, insightful and fun. I thoroughly enjoyed the learning experience and the challenge. I will be revisiting some modules over the coming months, while I still have access. Very thankful for this.

I liked Bernadette - her feedback was useful and I think I have a good grounding now for going forward with copywriting.

I enjoyed the assignments and being able to flex some different writing skills and muscles, and finding out I can apply this to things like my book reviews, which I think I am going to try for some of the posts I am due to write.

Just do it - do any course that takes your fancy. AWC courses will all help with all forms of writing and I think, having done a few, I have learnt so much that I can use interchangeably; it's made me a confident writer.

Mark was very positive and provided great feedback where required. He made me feel like this is something I could actually do. I enjoyed the review of the exercise and getting real feedback.

If you're into writing and looking to expand your skills, check the AWC out.

The course was exactly what it was described to be. An absolutely essential module to write better copy and content. It was a great experience.

I am able to look at bad EDM copy and immediately know what I would do differently.

It is a great course to start one's journey into the copywriting world.

Mark and Bernadette were a wealth of knowledge.

I enjoyed the examples and the course content, plus the encouragement and 'have fun' attitude.

I am more aware of the steps to how copywriting is done. I feel like I have been let in on secrets.

I wasn't sure if I was going to be able to do this with the fulltime job and uni degree I am doing parttime, but I found it to be easy to follow and not take up too much of my time.

I enjoyed the templates and video lessons. Mark was very helpful with feedback and direction.

I am going to start a copywriting business on the side of my fulltime job and I'm turning my fulltime job into a permanent part time one to try this!

This was the first time I had joined an online course so wasn't sure how I was going to navigate everything. To AWC's credit, the online courses are well mapped out and make the journey enjoyable and entertaining.

It was a privilege to have had the opportunity to learn from Bernadette's tutorials, propelling us to take up the challenge of the week's module, then know there was support, if needed, during the week and then the back up of Mark's feedback once the homework was submitted. A dynamic duo, to say the least.

Mark's individual attention to each of us plus the quality of his comments were always impressive. His professionalism, enthusiasm, gentleness and positivity threaded with his wonderful wit always made the wait for the weekly feedback worth waiting for. Write on!

It's definitely rekindled the writing fire ... & enthusiasm / admiration for advertising.

Start! Whatever you're interested in just start! Take note of the insightful information from AWC suggesting "we recommend this course first" to launch from if you're interested in either building or restructuring your knowledge of a topic. And have fun!

It is a surprising delight to feel part of a community spirit at AWC - just from an online experience alone. Happy scribbling to all!

I found Bernadette's presentation style relatable and easily understood. Avoided jargon, and when used it was explained clearly. I was impressed by how thorough the course content was for a short course.

I appreciated Mark's feedback style. I feel he struck a great balance between using an encouraging/motivating tone, whilst still offering up valuable constructive critiques when needed.

I enjoyed being able to observe the progress I (and others) had made week by week, being able to clearly implement new skills taught in each module.

Great course content, presented in an articulate and easily understood manner. Fantastic online support from tutors.

I've been investigating the possibility of becoming a copywriter for some time, and have seen multiple blogs advising obtaining copywriting training before entering the professional world.

As a university student, I was a little scared of the price tag, as I don't yet earn a full time income! However, I'm very glad that I chose to spend my money on the course. I think it has saved me a LOT of time and effort, and I think it is very reasonably priced for what is included!

Mark came across as very friendly and approachable. I was a bit worried that one had to be "gifted" to be a successful copywriter, but Mark's constructive, helpful, and encouraging feedback has given me reassurance that becoming a professional copywriter is a possibility.

I enjoyed creating a short advertisement from a brief, and learning about the remarkable hidden world of SEO! I never realised there was a way to impact a website's ranking on Google. I also really appreciated the encouraging guidance on the art of writing long copy. Moreover, the real-world advice given on how to monetise one's copywriting was well presented, clear and comprehensive. Overall, I feel this course has given me some excellent guidance on how to get started as a professional copywriter.

I now realise that becoming a professional copywriter is actually a "real job", and moreover, that there are practical, real-world steps I can take to becoming one. I never thought I could actually get paid to write!

If you are curious about copywriting, I would highly recommend undertaking Copywriting Essentials. It is practical, encouraging, and worth the investment!

An amazing, fun course. I enjoyed everything!! 5 weeks of creative copywriting was bliss!!!!!

Mark is amazing; gives truthful and helpful feedback.

Give this course a go!!! It will bring out your creative writing.

Learning completely different types of writing skills compared to the writing skills in my current role has been really rewarding.

I just had it in my head that anyone could do this... but that's not true. Not everyone can, or everyone would! You do need to have a talent for it and a passion for it.

The course is definitely worth it for people wanting to decide if copywriting is for them and then to go ahead and learn the basics.

I love writing but did not know how to get into it in a profitable way. This course caught my eye and I have had it in the back of my mind for a long time. I also wasn't sure how much of a time commitment it would take, but it was easily doable around full-time work and raising children!

The actual writing exercises were the most enjoyable part! Mark's feedback was great. I don't know how he remained engaged in everyone's writing all the way to the end!

I can see now how I too can be a copywriter.

I wanted to explore if this was something that would interest me as I knew nothing about copywriting.

I enjoyed all of the course. Mark was terrific and gave a lot of great insights.

I never thought I could be a copywriter. Now it is all I want to do! I have tried so many things in my life... I can't tell you how happy I am - I know in every part of my being that this is the path for me. Why did I never come across copywriting sooner! It's what I am meant to do.