What’s it like to learn with AWC?

Bernadette was great! Very engaging and informative, and the feedback was always very constructive.

In my everyday life and work life I'm now looking at advertisements and better understanding what the marketers or copywriters were trying to do with the copy.

I'd say the course gives a great foundation to work from and gives a much better understanding of copywriting.

Loved Bernadette. She was practical, inspiring and gave well-thought-out feedback and encouragement with the assignments as well as adding years of expertise.

Gave me the confidence to expand from feature writing to copy.

If you are thinking about it, do it :-)

The course content - videos and handouts - were outstanding. The tutor feedback was really valuable - especially being able to watch everyone's feedback. I really appreciated Mark's feedback to everyone. It was insightful and very helpful.

I enjoyed everything about the course - I can't choose just one. My work may not have been the best; however, I came away with more confidence and enthusiasm to pursue copywriting as a side hustle.

The course was informative, insightful and fun. I thoroughly enjoyed the learning experience and the challenge. I will be revisiting some modules over the coming months, while I still have access. Very thankful for this.

I liked Bernadette - her feedback was useful and I think I have a good grounding now for going forward with copywriting.

I enjoyed the assignments and being able to flex some different writing skills and muscles, and finding out I can apply this to things like my book reviews, which I think I am going to try for some of the posts I am due to write.

Just do it - do any course that takes your fancy. AWC courses will all help with all forms of writing and I think, having done a few, I have learnt so much that I can use interchangeably; it's made me a confident writer.

Mark was very positive and provided great feedback where required. He made me feel like this is something I could actually do. I enjoyed the review of the exercise and getting real feedback.

If you're into writing and looking to expand your skills, check the AWC out.

The course was exactly what it was described to be. An absolutely essential module to write better copy and content. It was a great experience.

I am able to look at bad EDM copy and immediately know what I would do differently.

It is a great course to start one's journey into the copywriting world.

Mark and Bernadette were a wealth of knowledge.

I enjoyed the examples and the course content, plus the encouragement and 'have fun' attitude.

I am more aware of the steps to how copywriting is done. I feel like I have been let in on secrets.

I wasn't sure if I was going to be able to do this with the fulltime job and uni degree I am doing parttime, but I found it to be easy to follow and not take up too much of my time.

I enjoyed the templates and video lessons. Mark was very helpful with feedback and direction.

I am going to start a copywriting business on the side of my fulltime job and I'm turning my fulltime job into a permanent part time one to try this!

This was the first time I had joined an online course so wasn't sure how I was going to navigate everything. To AWC's credit, the online courses are well mapped out and make the journey enjoyable and entertaining.

It was a privilege to have had the opportunity to learn from Bernadette's tutorials, propelling us to take up the challenge of the week's module, then know there was support, if needed, during the week and then the back up of Mark's feedback once the homework was submitted. A dynamic duo, to say the least.

Mark's individual attention to each of us plus the quality of his comments were always impressive. His professionalism, enthusiasm, gentleness and positivity threaded with his wonderful wit always made the wait for the weekly feedback worth waiting for. Write on!

It's definitely rekindled the writing fire ... & enthusiasm / admiration for advertising.

Start! Whatever you're interested in just start! Take note of the insightful information from AWC suggesting "we recommend this course first" to launch from if you're interested in either building or restructuring your knowledge of a topic. And have fun!

It is a surprising delight to feel part of a community spirit at AWC - just from an online experience alone. Happy scribbling to all!

I found Bernadette's presentation style relatable and easily understood. Avoided jargon, and when used it was explained clearly. I was impressed by how thorough the course content was for a short course.

I appreciated Mark's feedback style. I feel he struck a great balance between using an encouraging/motivating tone, whilst still offering up valuable constructive critiques when needed.

I enjoyed being able to observe the progress I (and others) had made week by week, being able to clearly implement new skills taught in each module.

Great course content, presented in an articulate and easily understood manner. Fantastic online support from tutors.

I've been investigating the possibility of becoming a copywriter for some time, and have seen multiple blogs advising obtaining copywriting training before entering the professional world.

As a university student, I was a little scared of the price tag, as I don't yet earn a full time income! However, I'm very glad that I chose to spend my money on the course. I think it has saved me a LOT of time and effort, and I think it is very reasonably priced for what is included!

Mark came across as very friendly and approachable. I was a bit worried that one had to be "gifted" to be a successful copywriter, but Mark's constructive, helpful, and encouraging feedback has given me reassurance that becoming a professional copywriter is a possibility.

I enjoyed creating a short advertisement from a brief, and learning about the remarkable hidden world of SEO! I never realised there was a way to impact a website's ranking on Google. I also really appreciated the encouraging guidance on the art of writing long copy. Moreover, the real-world advice given on how to monetise one's copywriting was well presented, clear and comprehensive. Overall, I feel this course has given me some excellent guidance on how to get started as a professional copywriter.

I now realise that becoming a professional copywriter is actually a "real job", and moreover, that there are practical, real-world steps I can take to becoming one. I never thought I could actually get paid to write!

If you are curious about copywriting, I would highly recommend undertaking Copywriting Essentials. It is practical, encouraging, and worth the investment!

An amazing, fun course. I enjoyed everything!! 5 weeks of creative copywriting was bliss!!!!!

Mark is amazing; gives truthful and helpful feedback.

Give this course a go!!! It will bring out your creative writing.

Learning completely different types of writing skills compared to the writing skills in my current role has been really rewarding.

I just had it in my head that anyone could do this... but that's not true. Not everyone can, or everyone would! You do need to have a talent for it and a passion for it.

The course is definitely worth it for people wanting to decide if copywriting is for them and then to go ahead and learn the basics.

I love writing but did not know how to get into it in a profitable way. This course caught my eye and I have had it in the back of my mind for a long time. I also wasn't sure how much of a time commitment it would take, but it was easily doable around full-time work and raising children!

The actual writing exercises were the most enjoyable part! Mark's feedback was great. I don't know how he remained engaged in everyone's writing all the way to the end!

I can see now how I too can be a copywriter.

I wanted to explore if this was something that would interest me as I knew nothing about copywriting.

I enjoyed all of the course. Mark was terrific and gave a lot of great insights.

I never thought I could be a copywriter. Now it is all I want to do! I have tried so many things in my life... I can't tell you how happy I am - I know in every part of my being that this is the path for me. Why did I never come across copywriting sooner! It's what I am meant to do.

The tutor is a wonderful lady, very knowledgeable and I know to refine knowledge from an academic background into a simpler form was some achievement. I loved her feedback - having been doing a postgraduate degree myself I am used to constructive feedback and Bernadette was very nice, giving helpful advice and very fair to every student.

I feel much more confident about writing copy and found ways to stop my writer's block and imposter syndrome. She nailed it when it came to all the little issues we face.

Awesome course.

Bernadette seemed expert in all things copywriting, though was also very down-to-earth in her presentation style and very generous with her personalised feedback.

I enjoyed the industry-related examples in the coursework and the challenge of writing an assessment piece each week to apply the techniques we were learning. I liked that it was self-paced, though still with a tutor to access feedback from.

This course gave me confidence in my ability to amalgamate my writing skills and business experience. In week one, I found the courage to order a business card, write content for my own website and by week two I had approached my first potential copywriting client!

I'm thrilled to have undertaken this course. It made me realise the freelance copywriting lifestyle is well within my reach and gave me the confidence to pursue that from the moment I saw the first video. It's fun, practical and delivers on its promise to cover essential copywriting skills. The personalised feedback and the abundance of templates and handouts makes it exceptional value.

The course 💯 exceeded my expectation! The personalised verbal feedback was fantastic and so valuable to learning from mistakes. Or being told what you could have done instead. Something about that format made you really put the work in for the assignments.

I loved the assignments. And having a deadline to submit really meant you just had to get it done. I loved the feedback format. It gives that personable feel and it's great to listen to other feedback to learn from that as well.

Do it! It's really valuable, you're guaranteed to take learnings from each module and have new skills to take away. The assignments at the end of each module are relevant and help reinforce your learnings from that module. The personal, verbal feedback of each assignment is fantastic and helps you learn from not only your own feedback but from others. Overall the course is engaging and valuable, I now have the skills and confidence to put what I've learnt into practice and put myself out there as a freelance copywriter. I'm feeling very optimistic about my next steps into this world I didn't consider a career until now :)

Bernadette was friendly and well informed - I really liked the way she explained concepts and ideas in a way that anyone could understand.

The course was fun and informative, and I love how I was able to apply the information learnt to running my restaurant's social media. It was important to me that I could use what I was learning straight away.

I tend to waffle on, so this course has helped me sift out the unnecessary hoo haa, and be more concise!

I would say that it is a friendly approachable course that is not too demanding, but is very informative. The process from start to finish was very smooth.

I have nothing but positive praise for Bernadette. Positive, happy, confident, relatable. Only too willing to share her knowledge, skills and experience. Clear and concise. I enjoyed her sense of humour, being genuine, her wealth of experience (I wish I had 5% of it). Bernadette's confidence was natural and completely felt that she was transferring those vibes to us albeit virtually. I felt strongly that Bernadette wanted us to do well and was building our confidence over the weeks.

I am used to writing wordy reports. Even my text messages are legendary for being as long as the Dead Sea scrolls. I always wanted to write with impact using less words. Learning how to convey an impactful message with limited words/character spaces is exactly what I needed. I feel more confident now.

When I got positive feedback re assignments - I realised I CAN DO THIS ! So, thank you. Not for the positive feedback by the way. Thank you for teaching me how to write with impact using less words (this was the aha moment).

The experience was positive and comfortable for my learning style. The course was well structured and packed with content that is current, relevant and practical. Support material for each module (templates, examples etc) is excellent and plentiful. Bonus commercial business learning videos and support material is amazing.