Snap crackle pop...
- Do you delight in discussing a dinner, reciting a recipe, or blogging your breakfast?
- Is “winning the wooden spoon” a good thing in your world?
- Want to get published or take your blog to the next level?
- Do you know the difference between an aubergine and an eggplant?
- Discover how to turn your passion into a paying profession or profitable pastime!
The world of food writing is actually very similar to the art of making the dishes themselves – both involve discipline, creativity and plenty of flavour. And just like the globe’s finest chefs, if you want to be the best, you’ll need a few secret ingredients.
That’s where the Australian Writers’ Centre can help. You see, writing about food is one thing, but turning it into a paid pursuit is all about knowing how to chop, dice, mix and blend your way to communication that crackles, sentences that sizzle, and messages that melt in your mouth.
Step up to the plate
During this two-day course, you’ll learn how to translate a mouth-watering meal into an equally delicious paragraph. Your reader can’t be there with you in the kitchen or restaurant, but your job is to make them feel as though they are. And when you’re done with the creating, we will show you how to plate up your articles to catch the eye of editors and readers alike.
Your instructor is experienced freelance food writer Carli Ratcliff, whose writing appears frequently in newspapers, magazines, food guides and websites including The Sydney Morning Herald’s Good Food Guide, SBS Food and TheRamblingEpicure.com. With Carli’s guidance, you’ll get a feel for the industry and how to tickle its tastebuds.
Here’s what you’ll learn:
- How to communicate the “flavour wheel” to audiences with varying tastes.
- Structuring your articles so they don’t collapse like a bad soufflé.
- How to write riveting food reviews (without a single cravat in sight…).
- The ingredients and method to writing great recipes.
- Securing fresh, juicy quotes in interviews.
- How to combine your love of food with a taste for travel.
- How and where to get your work published.
- How to bring your food writing career to the boil – either as a full-time gig or profitable hobby.
- And so MUCH more!
By the end of the weekend, you’ll be looking at food in a whole new light. Your new-found confidence could land you glossy gigs reviewing at the likes of Gourmet Traveller, Good Food or Delicious. Or it could make your blog the hottest food establishment in town, whisking you away to destinations near and far! (They might even make a movie about you starring Meryl Streep, but we can’t make any guarantees.) Writing for love and writing for money – just like an eggplant and an aubergine, there is no difference!
I now have great direction on what I need to do next! This course gives insider information and exposure to the food world. - Angela Palermo
I now have great direction on what I need to do next! This course gives insider information and exposure to the food world.
- Angela Palermo
The AWC methodology
AWC has a proven framework that will lead you step-by-step on how to write articles that will get published. Countless students have followed this framework and turned their story ideas into paid articles – some students have even transitioned to becoming full-time writers. AWC’s methodology is not available ANYWHERE else and provides you with templates on how to structure your articles and guidelines on how to approach editors (right down to the exact words you should include in your emails). You will get results.
Enjoy exclusive access to our AWC Graduates’ Club
Want to know where all the cool kids hang out? The Graduates’ Club of course! Now, calm down – there’s no cigars, leather armchairs or loud ticking grandfather clocks here. But it IS exclusive invitation only (on completion of a course) and it’s free! Meet other writers online and share successes, seek help or just get something off your chest. Many students believe this ‘legacy learning’ is one of the most valuable things about our AWC community, and who are we to argue? So if you want to receive feedback, support and a heads-up on opportunities … join the Club!