Freelance Writing Masterclass Program

Freelance Writing Masterclass Program

Exclusive mentoring and advanced skills to improve your freelancing success!

This program is ideal for: Those who have completed an AWC foundation course and want to get to the next level

You will receive:
Weekly lessons to improve your craft
Ongoing “personal training” from Valerie Khoo
Live videos and pitch clinics to perfect your approach
A knowledge bank of relevant resources
Access to a community of fellow writers
And much more

This program takes the knowledge gained in our foundation courses and supercharges your career with ongoing mentoring from Valerie Khoo, practical weekly lessons, live video Q&A sessions, pitch feedback and much more!

Get confidence. Get more skills. Get with the program!

The Freelance Writing Masterclass Program gives you online access to a wealth of invaluable coaching, tutorials, mentoring and feedback. It works similar to how a gym improves fitness – delivered through a flexible monthly membership, all with a single purpose – to help you become a better freelance writer.

What do I get?

The Freelance Writing Masterclass Program gives you unlimited access to:


Ongoing "personal training" from journalist, freelance writer and mentor Valerie Khoo, with live online “Ask me anything” sessions (which will also be recorded in case you can’t make it)


A Pitch Doctor Clinic every month - where you can get feedback on the pitches you send to editors, fix any "injuries" and perfect your technique


Power packed, yet easily digestible weekly tutorials to equip you with the skills you need. We'll take you through The 7 Powerful Stages of Freelancing Success.


A private Facebook group where you’ll also get direct and regular access to your mentor


A useful Knowledge Bank of Q&As to help solve common dilemmas, plus regular Article Autopsies on current stories in the media to further hone your craft


Access to a supportive (and awesome!) community of like-minded professional freelance writers


Unlimited potential.
Limited places.

This program has a membership format that includes professional freelance writer and entrepreneur Valerie Khoo as your mentor. Valerie is constantly in high demand from business owners, corporate executives and copywriters, each normally paying hundreds of dollars for just one meeting. As a member, however, YOU will enjoy direct access to her expertise for a fraction of the cost!

NOTE: To ensure high quality, personalised mentoring, places on this program are limited. So do not miss this incredible opportunity.


Take a peek into the program


Meet your mentor

My name’s Valerie Khoo and I’m CEO here at the Australian Writers’ Centre. I designed our popular magazine writing course at the Centre, and I know that it has helped thousands of students get started in the world of freelance writing.

I’m the author of a best-selling book, have been published in countless major publications and am in demand as a copywriter. I've worked at many of the publishing giants: Bauer, Pacific, EMAP and Fairfax – and am also co-host of the top-rating podcast So you want to be a writer.

As a freelance writer myself, I know first-hand the challenges that come with making your mark in this competitive industry. I love mentoring freelance writers, particularly if you’re transitioning from another career. That’s because I did that myself. I used to be an accountant - but I always wanted to be a writer. And while it took me a while to become successful as a writer, I did it all by trial and error. I don’t want you to have to do that.

THIS program is what I wished had existed when I was finding my way. It’s a unique program where you are mentored by me, provided with lessons on how to hone your writing skills and a wonderful community to support you.

“Since doing this program, I've had more success in getting my work published and paid for. It’s a great resource for quickly improving pitch quality, and learning to think more like a commissioning editor. Learning to write myself a brief before each project has been a huge help in focusing my writing and increasing my efficiency. I've gained more industry readiness from this program than some uni subjects which cost thousands of dollars. Wish I'd started years ago!”

- Sophia Auld

“The Freelance Writing Masterclass group is generous with their advice and the weekly tips help add sparkle to my writing. Valerie is helpful and generous with her feedback. She doesn't hold anything back and you know that you are going to get an honest response every time! It also gave me the confidence to quit my job to write - it can be done! Getting involved in the Australian Writers Centre was probably one of the best decisions I have made in the last few years.”

- Brad Kelly

How does the program work?

  • The Freelance Writing Masterclass Program is offered as an affordable and flexible monthly “gym” membership.
  • You can join for as long or as little as you like – because individual writers require different things from a program like this.
  • Most people join for at least 12 months of personal mentoring but you can also opt for a sharp kick in the pants “boot camp” for a month or two. The choice is yours!
  • Enjoy having your own professional mentor, Valerie Khoo – the kind of "sideline support" normally unavailable to freelance writers.
  • Stay in shape with weekly lessons, regular “Ask Me Anything” live sessions, Pitch Doctor clinics, Article Autopsies on current stories in the media, Q&As, Facebook group and more.
  • It’s a program designed to help you stay up to date and informed in a competitive industry.
  • The convenience of online learning, the impact of personal coaching and the flexibility of a monthly membership.
  • Learn anywhere, on the go, on any device.
  • A supportive environment to help fast track your success – what have you got to lose?

“Being part of the Masterclass is one of the best decisions I've made this year. Thanks to Valerie and Sue White we have access to editors and writers with a depth of knowledge that is a gift that cannot be quantified. Genuinely I can't recommend the Masterclass group more highly to any writers out there who want to be part of a nurturing, close knit community, determined to help you reach your writing goals – whatever they may be.”

- Jennifer Johnston

The key pillars of the program


Who can join the Freelance Writing Masterclass Program?

Who can join the Freelance Writing Masterclass Program?

This program is ONLY available if you have completed at least one of these Australian Writers' Centre courses:

Why is there a pre-requisite?

This is an advanced program and participants need a strong foundation of knowledge in order to move forward. We know this is taught in our courses:

If it's been a while since you completed one of the above courses, don't worry, we'll include some useful refreshers.

So you have a question about this program?
Ask it here – we're all ears. (Not literally, that would be weird.)


"The program has been great! I love the interactions between course members and the Pitch Doctor is especially helpful as it gives me an indication of whether my pitch is up to scratch – the feedback has been helping me improve. I have also learnt how to look at stories in different ways – now I know if a story is weak or not."

- Amy McPherson

“I loved seeing pitching feedback given to others. Also, the interview questions and technique tips were invaluable. Valerie was clear, honest, helpful and supportive. The best thing about online delivery is that you can read/listen and re-read/re-listen. There were no set time constraints like in a normal classroom. I’ve done three AWC courses now. I realised I don't need to spend tens of thousands on a journalism degree. AWC has given me the tools to do what I want to do.”

- Kristie Hayden