Magazine and Newspaper Writing Stage 1

Want to write for your favourite publications?

This course is ideal for: Anyone who wants to write unique or topical feature stories

If this course were a song:
"I Want to Break Free" by Queen






Starts Monday 8 May 2017, Any time during the week
Five weeks
(about 10 hours total)
Starts Saturday 13 May 2017, 10am–4pm
Two consecutive days
(10 hours total)
Starts Thursday 20 July 2017, 6.30–8.30pm
Five Thursday evenings (10 hours total)
Starts Saturday 3 June 2017, 10am–4pm
Two consecutive days
(10 hours total)
Starts Saturday 24 June 2017, 10am–4pm
Two consecutive days
(10 hours total)

Freelance your future!

Our Magazine and Newspaper Writing Stage 1 course will take you from reading magazines while saying “I’d love to write for this” to actually appearing in those same magazines as a freelance writer! Along the way, you’ll learn how to craft stories that catch the eye of editors in both print and online publications.

We’ve distilled years of knowledge into this relevant and highly practical course – with insider information from experts currently working in the industry. After completing this course, you’ll not only write with more confidence, you’ll also get published (and paid) more often!

Do these sound familiar?

  • “I’d love to be able to earn money writing from home.”
  • “I often read stories in magazines and think ‘I’d like to do that’.”
  • “I’m not really sure if my writing is good enough for a magazine or website...”
  • “I have no idea how to contact/approach an editor to publish my articles.”

These are common thoughts for anyone looking to get into freelance writing. And our Magazine and Newspaper Writing Stage 1 course has been designed to help answer these and much more – in a highly practical way.

“I’ve never written anything before. How do I know if I’ll be any good?”
So many of our graduates felt exactly the same way before they started! In fact, some of the most successful freelance writers started from little confidence and simply built it from there. All it takes is a commitment to honing your skills, which will in turn build your confidence.

“I’m a busy parent. How will I find time to write?”
That’s the brilliant part about freelance writing – it suits YOUR lifestyle. You are free to manage your time and your workload to suit you life. It’s an empowering feeling! (PS - we have SO many mums enrol in this course!)

“Isn’t print journalism dying? How do I make money from it?”
While traditional print journalism is definitely evolving, there are more new opportunities opening up all the time. For example, the content writing industry is booming (and can pay very well) – with literally thousands of businesses crying out for writers to create content for their brands on a range of topics.

“But I’m nervous about being rejected...”
Sure, we’ll be honest, not every story idea is going to work, but by following our step-by-step plan, you’ll increase your chances of success exponentially! Why? Because we know what editors want – and we’ll show you how to deliver this.

"I highly recommend the AWC, they give you the tools
and knowledge to allow you to reach your goals."

- Nanette Ferguson

Wanted: Writers to fill pages EVERY month...

One of the most common assumptions is that the magazine world is dominated by “in-house” writers, and if you’re not in the right place at the right time, you can’t get yourself published. The truth is that freelance contributors are a huge part of the industry, and this course is designed to show you how to get started.

Right from thinking up your first story ideas, we’ll take you step-by-step through the process to eliminate guesswork and guarantee your best chance at success! Before you know it, you’ll not only be in a regular writing routine, but loving every minute.

What you get:

  • Sure-fire ways to tailor story ideas to various publications
  • Foolproof leads perfect for using in your stories
  • The essential questions you need to ask in any interview
  • Must-have interviewing techniques
  • Guaranteed research strategies and structure tips
  • Important things you MUST NOT do as a freelancer
  • 11-step outline for pitching to a new editor including actual email templates and phone scripts for you to follow (yes our graduates use these all the time and they work!)
  • Motivation, inspiration and confidence!

If you’re serious about becoming a freelance writer,
don’t wait any longer – get the skills to make it happen!

"Before the course I had lots of ideas, I just didn't know what to do with them. The course boosted my confidence enormously, so that now when I email an editor with an idea I take the approach that I'm doing them a favour by offering them my skills as a writer, rather than feeling apologetic and awkward for taking up their time. Since completing the course I've had several pieces selected for publication on popular websites. It feels so good being paid to write!"

- Ruth Dawkins

This course consists of FIVE modules

(For a longer, printable detailed course outline, you can grab a copy here.)

1: “Newsstand 101” – Know your market
Preparation and research is key for a freelance writer. We look at the huge range of magazines and websites in the industry and how important it is to research and target the right ones to maximise your strike rate as a writer. You’ll also learn the differences between features, columns, stock pages, Q&As and opinion pieces.

2: “Lightbulb Moments” – Where to get your ideas and what to do with them
Ideas can come from anywhere. You’ll find out which ones work as feature articles and how to use news hooks, trends, celebrity happenings, events, dates and more to make your stories relevant. You will also learn how to find a new angle for an existing topic, as well as the growing popularity of content writing/marketing and how you can get this work.

3: “Style and Substance” – Writing the article
Every good story needs a strong structure – a story skeleton on which to add your own style. You will learn the essential elements needed for every article and the importance of intros, breakout boxes, expert opinions and more. We’ll analyse many articles to identify the appropriate styles, what works and what does not.

4: “On the Record” – Research
To create a balanced article (and not simply an opinion piece), research and relevant quotes (from experts or case studies) are essential. We show you the best ways and places to source information for your stories, as well as the mechanics of doing an interview – where to find your subjects, what questions to ask and some ethical considerations with using quotes.

5: “The Pitch” – Selling your work and seeing it in print
Arguably the most important step of the process is bringing it to the wider audience – through publication in a newspaper, magazine or website. To do this, you need to pitch your story idea (or completed story) to an editor. It may seem daunting , but this course will give you the confidence to pitch like a pro. Successfully selling your articles is a skill in itself and it’s what will turn freelancing into a regular income!

And plenty more, including:

  • An active, supportive graduate group. Our graduate-only Facebook group is a brilliant place to keep the momentum going – sharing successes, asking questions and finding support from fellow freelance writers. It’s actually one of the most active groups we run, and is such a valuable day-to-day resource to keep you on track!
  • Unlimited reality checks. Our presenters are actively working in the magazine and content writing industry – and can level with you about just how long things will take, how to handle rejection, shopping your stories around and the best way to collect a portfolio of your work. This knowledge will give you confidence – you’re learning from the best.

"The course was uber inspiring – it's like someone turned on a switch in my mind and BAM! ... The Australian Writers' Centre bought me a ticket to my own show and I haven't stopped writing since! I sent off my first pitch within four days of completing the course. Bravo and thanks!"

- Janelle Walters

By the end of this course...

You’ll have a complete picture of the industry and how to maximise your chances of successfully pitching a story. Your skills will include research and interviewing (everyone from rock stars to rocket scientists) and how to unearth the best quotes for your articles. You will also learn the best way to sell your stories – including editor expectations and etiquette, and fitting your story to the right publication or website. Hundreds of students have been published as a result of this course – and many are now full-time writers or even editors themselves!

Start freelancing today!

This course will change your life – giving you the confidence to succeed.
There has never been a better time to bring your voice to the world (and earn cash while you do it).


We’ll bring the world-class course content, industry-savvy presenters and a diverse community of like-minded people.
You just bring yourself.