AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton.
Leanne is a copywriter who has taken a right turn and has reinvented her brand to become a specialist in copy and AI.
In this podcast Leanne reveals:
- why she changed direction
- why she is excited about the future of copywriting and why all copywriters should be
- how to get the most from AI
- how to talk to clients about using AI
- why being diagnosed with ADHD was a revelatory and positive experience
- how to get PR as a copywriter
With over 15 years of writing and editorial experience, Leanne Shelton started Write Time Marketing as a freelance copywriter in 2014. The business has since developed into a thriving SEO copywriting agency that predominantly focuses on website copy, article writing, email marketing, and book coaching/editing. It also offers content marketing training on various topics.
In early 2023, Leanne embraced her biggest competitor and became a ChatGPT trainer – running webinars, workshops, one-on-one sessions, and in-house organisational training for teams. The move has seen her receive PR recognition from The Australian and 6PR Perth Radio.
As the result of her quick-thinking business pivot, Leanne is now a sought-after keynote speaker (including DigiMarCon Australia 2023) and a regular contributor to LinkedIn Australia’s Tech Newsletter.
In November 2023, she also became co-host of ‘The AI Train’ podcast with Tim King.
In addition, Leanne is the founder of the Marketing and Me Meet Up group and host of the ‘The Leanne Shelton Podcast’.
Outside the office, Leanne enjoys dancing, yoga, meditation, running, reading business books and psychological thrillers, listening to inspiring podcasts, and chilling with her hubby and two daughters.
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