Phi Phi Nguyen 1 month ago

I know SEO is really important but never really understood what it was or how to integrate it in my writing. I wanted to learn how to.

The tutor was fantastic. Super informative, clear and engaging. As mentioned, I knew nothing about SEO, so I really appreciate the time she took to explain everything from scratch.

Being able to see how other people approached the assignments was really encouraging. The feedback was always really constructive and I always felt included and quite empowered!

It's provided me with practical tools I can use in my everyday work. I have a newfound appreciation of SEO and am interested in continuing to utilise the skills I learnt.

I love that the AWC was able to take a really complex and sophisticated subject and make it easy to understand in a flexible format. The content was not only interesting, but super practical and I've taken away some really useful skills I can integrate in my career moving forward. Enrolling with a mixture of people also kept me engaged, and I always felt empowered to participate in assignments.

Thank you!

Fiona Stock 2 months ago

Loved the specific tools, websites, etc to show exactly how to do keyword research, find source code, etc. Also loved the extensive coverage of my nemesis - writing a good title. Being given title formulas has relieved a lot of the anxiety I had around writing them. Felt I got good value in terms of content.

Bernadette has a very warm, open and personable teaching style.

I found the assignments really useful, as I used my real-life clients as examples, so got feedback on work that I can actually pursue with them.

The online format is very accessible, the course is well-paced and the assignments just enough to make you think, but not so onerous they become a burden. For the courses I've undertaken, the presenter has been extremely knowledgeable and generous with that knowledge.

I really loved this course. Felt like excellent value.

Jan Samuels 2 months ago

Bernadette is a great tutor, with extensive knowledge and business nous. This is the third Copywriting course I've taken with Bernadette and AWC, and I have found them both challenging and exciting.

I enjoyed learning so much about how Google works and how much we are/can be manipulated by it! (But on the other hand, also learning how to work with Google to serve potential clients and the community.) Fascinating stuff!

Understanding SEO and how it can enhance my services /skills is an absolute no-brainer in adding to my income and value as a content writer.

AWC offers great courses, with valuable content, skilled tutors and practically-focused programs that can make an immediate difference to your skills and confidence.

Holly Latham 4 months ago

I've had my own copywriting business for just over 2 years and wanted to get a better understanding of the SEO elements.

Bernadette is a fantastic tutor and provides amazing feedback. I now have a much better understanding of SEO that I can now offer to my clients.

Great course, great value for money, fantastic tutor.

Brandon Davidson 5 months ago

As always, Bernadette's wisdom has been a great source of education. This course has pushed me in the right direction to truly become a freelance copywriter straight out of the gate.

Martine Barclay 5 months ago

Subsequent to finishing the course, I realise how much I learnt. It has changed the way I write my blogs and I am getting more enquiries. I write with more of the reader in mind and the opportunity to increase organic search for me. I feel more confident publishing my own blogs rather than using PLR.

It is a high-quality course and the structure is suitable for non-writers.

Rachel Oehme 6 months ago

Bernadette is an extremely knowledgeable and valuable guide to all things copywriting. She gave many helpful tips and advice on topics related to what she was teaching us, which were obviously intended to help us in our copywriting journey.

I enjoyed the practical tips and tricks that make SEO copywriting relatable and implementable into real-life. It has helped me find meaning and excitement in my everyday job writing blogs etc for my work.

Just do it. Somehow, in only a few weeks, AWC can turn you from a hesitant beginner to a master wordsmith with all the tips and tricks of the trade.

Love, love, love what you guys do.

Craig Smith 6 months ago

I've done a few of Bernadette's courses and I feel very comfortable with her content and delivery. Bernadette is a professional communicator - it shows in her clear, fluid and seamless delivery. I learn a lot just from hearing her present.

I now know where to find SEO when the need arises - and it helps me to think in a particular way. Thanks once again.

Gerry Mezzina 6 months ago

Great, practical, useable information. I've used the reference sheets and they're a resource I'll use for years to come.

Bernadette is great. Feedback is clear and positive, and suggested improvements are always clearly articulated.

Easy to follow, and great flexibility. I'm introverted, so the learn in your own time factor helps a lot. It's given me the tools and confidence to add SEO writing (and greater knowledge on SEO overall) to my consulting services.

Don't hesitate. Great courses, great tutors, and great flexibility.

Sara McCullough 6 months ago

Wonderful delivery. Bernadette was clear, concise, inspiring, and pleasant to listen to. Her feedback was extremely helpful and detailed.

I enjoyed the homework as it provided that practical application that I am craving to implement in my business.

Go for it! Gobble up their courses! They are great!

Shannon Benton 7 months ago

I had previously completed Copywriting Essentials and knew that Bernadette would give good, practical advice on how to break into SEO copywriting.

I thought it may get quite techy, but it didn't - everything was explained in a very user-friendly way.

Shannon Benton 8 months ago

Bernadette was a fantastic tutor for SEO Copywriting (as she is for anything copywriting!)

I enjoyed the common-sense approach without jargon. Feeling much more confident to tackle anything 'SEO'.

Jo Dempster 8 months ago

It was practical, topical and I haven't seen other courses covering this topic.

Bernadette provided great feedback - she always had something constructive to add, but also found something positive to say as well which helps with motivation!

I am now picking up on the SEO techniques mentioned in this course whenever I google something. The tips are very practical and applicable for setting up any kind of business.

The courses are practical and informative. The feedback provided on work is extremely constructive and the format is very convenient. I particularly like that most of the course work is listening to audio which (during lockdown) has been great to listen to on daily walks!

I've really enjoyed the course - thank you!

Amanda Freeman 8 months ago

Bernadette is thorough and gives clear explanations and instructions. Great detailed feedback on assignments!

I've learned the skills to be more strategic with content. I love the practical, hands-on nature of AWC courses.

Lauren Bremner 10 months ago

Bernadette is the best presenter!

The handout summaries are great. I also took many screenshots of the various diagrams and infographics Bernadette shared. There was a simplicity to the course structure, making it really clear what to focus on in the realm of SEO copywriting.

I go off on tangents looking at competitor websites and their DA scores like it's a sport :-D

I got confirmation that the SEO stuff I'd originally completed for my previous company website was the correct thing to do, which is a huge relief. Now I'm confident that I know that and I can do it better in future.

Now I have completed all 3 copywriting courses, I feel confident in this continued professional learning and how it relates to my on-the-job experience. I think it's a very worthwhile course, even for keeping up to date with best practice techniques.

Thank you, Bernadette, and AWC for this course!

Jo Grofski 10 months ago

I had already done a self-study course with AWC which I really enjoyed, and then wanted to learn about SEO for our website. I liked the 5-week length of the course, so I could really focus on the topic.

I found Bernadette to be very easy to listen to on the videos, and her chatty style of presentation was engaging. It has left me considering doing another of her courses. Her feedback was extremely helpful, and gave me confidence in my ability.

It is now clear to me what SEO copywriting is all about, and I actually enjoy it! I now have lots of great ideas to implement on our website.

If you're interested in writing, definitely go ahead and do a course. It is so worth the investment, and will save you time trying to do your own research on the topic.

Great course, thank you Bernadette.

Sandra Randall 10 months ago

Bernadette has a lot of knowledge and shares it willingly. She gives personal feedback that is helpful but at the same time supportive and shows us how to improve our work. I've done three courses with Bernadette and loved them all! Thank you :)

I enjoyed the assignments. They were practical tasters and gave us a challenge in a supportive environment.

Whilst doing the course I was also building my website. I was able to apply my new knowledge to my website and make sure that it has every chance of being found!

Kristy Tracey 10 months ago

I took Copywriting Essentials and loved it. This was the next step.

Bernadette is a great mentor and delivers the course material clearly and concisely. Her anecdotal infusions are funny and enlightening. She is amazing.

Leanne Holman 10 months ago

I liked the balance between the more technical info and the pure copywriting content. The best part was listening to the review of the assessments - this is where I saw the ideas in practice, learning from others in the course.

I've already started writing blogs for other people (thanks to a course with AWC years ago) and this gave me a deeper level of understanding about structuring keywords for improved writing and SEO results.

Audrey Niven 10 months ago

I saw it on an AWC newsletter and it was timely because I was just quitting my job and looking to build a more creatively based work life (with more balance!) after a long career in advertising and marketing research.

I was surprised at how engaged I was in the topic. Every lesson seemed interesting and exciting. I could see how this built on my past experience and how I could parlay that into a new skill that I would enjoy and be stretched by.

I liked the flexibility of a-synchronous learning and the deadline was easy to meet. Homework was a great tool to embed the learning and yet was not too onerous in terms of time and the amount of work involved.

I feel very confident about what SEO copywriting is, how it will be useful to me in building my business and secure in knowing I have the tools and materials as backup if I need to refresh my memory.

I thoroughly enjoyed the course and have now signed up for Copywriting Essentials. Thank you, Bernadette, and all at AWC!

About us

The Australian Writers’ Centre offers courses in creative writing, copywriting, freelance writing, business writing and much more. Our practical and industry-proven courses will help you gain confidence and meet your goals faster!

Contact us

Phone: (02) 9929 0088 Email: [email protected] Head office: Suite 3,
55 Lavender Street, Milsons Point NSW 2061

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