Copywriting Podcast Episode 063: To niche or not to niche – the pros and cons of niching your copywriting business

To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out a niche writing career that enables her to write about what she wants, when she wants, and to work with the people she wants. If you’d like to learn how to successfully niche your copywriting business, become a subject matter authority and get paid what you’re worth, this is the episode for you.

In this episode Lynne reveals how to:

  • Find a niche
  • Monetise that niche
  • Turn your passion into profit
  • Go deeper and wider in the niche
  • Become the go to expert in your niche
  • Charge higher prices for being a subject matter authority
  • Balance a writing life with a personal life 
  • Find work without selling yourself or selling out
  • Be nice and why it’s the best strategy for sourcing referrals

About Lynne:

Lynne Testoni is one of Australia’s leading writers and editors in the home, design and food niche. She also spent more than five years in senior marketing roles in retail and homewares. 

Lynne has been a freelance content creator and writer for more than six years, working with corporate clients and editorial magazines. She regularly writes for InsideOut, Home Beautiful,, and various trade magazines. Her corporate clients include Gyprock, PGH Bricks, Cape Cod Australia and Wynstan Blinds.  

She has presented masterclasses for writers and freelancers on topics such as Beyond Journalism, Breaking into Media, Quoting and Pricing, has been a speaker at TedX Newtown and is the cohost of the highly successful podcast The Content Byte, with Rachel Smith.

Mentioned in this episode:

Listen to the episode below. Listen on Apple Podcasts or Spotify, or add the podcast RSS feed manually to your favourite podcast app.

This podcast is brought to you by Copy Club

For copywriters. Creating wealth from words.™

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