COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you.

Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner – can start, launch and market their podcast.

In this episode, you’ll learn:

  • How a podcast can build your business
  • What a podcast is and how it differs from other audio and video mediums
  • Why an audio podcast often trumps a video podcast
  • The best duration and publishing schedule for a podcast
  • How to invite high-profile guests onto your podcast (even if you don’t have any listeners)
  • How to build an audience for your podcast using email and social media
  • Why evergreen content of a few episodes can be as powerful as creating ongoing episodes
  • The technical elements of launching a podcast – hosting, editing, formats, platforms, software etc.
  • How to find the right statistics to measure the success of your podcast
  • How to find paid sponsors who can fund the production of your podcast

About Lyndal:

Lyndal Harris is a Podcast Consultant and is passionate about simplifying your podcasting journey and getting your message out to the world.

She is the founder and creative force behind Podcast VA, who have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit #1 in the charts! 

Lyndal and the team reduce the stress and make your podcasting journey simple by offering a variety of launch and management done-for-support services, online training, as well as coaching and audits.

She started supporting clients with podcasting in 2015 and niched her VA business back in 2016 and was the first Australian VA to provide podcast-only support.  

Mentioned in this episode:

Listen to the episode below. Listen on Apple Podcasts or Spotify, or add the podcast RSS feed manually to your favourite podcast app.

This podcast is brought to you by Copy Club

For copywriters. Creating wealth from words.™

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