WWWinning over your new audience
- Need to write content for a web page or pages?
- Want to reach your readers before they reach for the back-arrow?
- Learn the essentials of web writing, including why and how it differs to print and the key to making the most impact!
Writing that clicks
The Internet has made things more immediate – our attention spans are shorter, and as a result, writing for the web simply has to work differently to traditional print mediums.
One example is shorter paragraphs. (Although maybe not this short.)
It’s not about what you’re saying, but how you present it for an online reader. When you write for the web, it’s about getting your message across in a more concise and engaging way. And our one-day seminar will give you all the tools to do precisely that!
Here's what you'll learn:
This intensive workshop will teach you the golden rules for web writing. Namely:
- The differences between print and online writing
- What constitutes good content
- How to write concisely while focusing on usability and ‘scannability’
- How your readers engage with web content
- The golden rules of information design
- Contextual links and keywords for search engine optimisation
- Style guides and why you need them
- and much more!
It’s all about ‘scannability’ – making your words jump out and grab your reader. A great example is the use of bullet lists – like the one above, and the next one below…
This seminar will be suited to:
- Anyone who writes web copy
- Public relations or marketing professionals using online media
- Business owners who want to promote their message online
- Employees who contribute to company intranets
- Experienced print writers who want to hone their online writing skills
- IT professionals/consultants who have been given the responsibility of writing web pages.
Remember, this one-day workshop is not about teaching you to write. It’s about the best way to write for the Internet. And while it may be a different beast, we’ll help you tame it in style. By learning the step-by-step guidelines, you’ll be able to untangle that web and create ‘wwwonderful’ content faster and more efficiently than ever!
Why is writing for the web is different?
Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors
need to apply a unique set of writing skills.
On top of this, web authors must also abide by the more established online writing conventions with the ultimate aim of creating content that is concise, scannable and objective.
You’ll learn by exploring live sites and assessing what works and doesn’t. Before- and-after writing samples as well as exercises will clearly show the differences that web writing entails.
Rave reviews about
Writing for the Web
"I'm excited! I've got the inside scoop on the all the crazy stuff that makes writing for the web so different to the printed word. Work just got easier. And way more fun - in a word nerdy kind of way."
- Meghan Thompson
"Grant led a lively workshop in which participants became fully involved. He successfully integrated the excellent seminar materials with participants' individual work situations/experience, creating interesting models for discussion and analysis.
"It gave me a solid sense of what's needed to write effective websites and introduced me to the necessary parameters. The workshop also gave me confidence that I'm in fact not so far off the mark with some of the skills I already have."
- Ruth Tofler-Riesel
“I thought it was very well structured and easy to follow and it covered a lot of what I wanted to know. Grant was enthusiastic and explained things well - I was really impressed.”
- Lisa Smyth
"The presenter has a wealth of knowledge and experience in copywriting for the web, demonstrated through his references to past and current formats for online copy, technology influencers, as well as the timelessness of grammar and structure of the English language.
"It was a really well- structured course that moved through the four stages to produce user-friendly web copy across a broad spectrum of audiences, with some hands-on exercises to practice your technique and learn from others."
- Carolyn Eade
"This seminar was very interesting and it was good to learn from an experienced web content editor who had real life examples for us to work with. Grant was very well informed, very enthusiastic about the subject, and answered all questions.
"I think it was great that he encouraged us all to keep in contact with him. It was a great seminar taught by working professionals I found it very practical."
- Heather Kane
About the course
VIDEO: What will you learn in Writing for the web?
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This seminar is presented by Grant Doyle, an experienced copywriter, content manager and web editor. After many years as a print journalist and author, Grant began writing web content in the late 1990s. Since then, he's worked for many corporations, government departments, SMEs and Not-for-profit organisations in various online content roles ...
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