What’s it like to learn with AWC?
Each year, thousands of students just like you achieve their writing goals through our courses and world-class presenters. Here they share how their new-found skills and confidence enriched their life.
Opened my eyes on how to use dialogue and that it doesn't only come through with words but with body language, surroundings etc.
Brilliant courses, with notes that you can go over and many examples that you can go back to if unsure.
Bernadette's online tutorials were full of valuable information and interesting. The assignments assisted in putting what you heard and learnt into practice. Mark's assignment marking was informative, constructive and insightful. They both make me look forward to investigating this possible new career into real estate copywriting.
Highly recommend as the tutors are experienced and passionate.
Pamela has vast experience and knowledge, as a writer and a tutor. Her guidance was enlightening for me. I enjoyed her wisdom for all of our stories. I was intrigued by the other classmates' story lines.
Gave me the motivation and direction that I needed.
Thank you, Abby, for your guidance. Thank you, Pamela. You are a wealth of knowledge and are a great tutor.
I discovered Bernadette's podcast & loved her engaging content PLUS I wanted to refine my skills as a copywriter. Usually, I hesitate when enrolling in a course due to the expense and duration. This course is so affordable, and you can see the finish line before you even start!
This is the first course I've actually finished!
Mark was excellent, his feedback was detailed and he critiqued our writing brilliantly. His way of saying 'this is a comment, not a criticism' really helps!
I loved the weekly modules and assignments. I found this format really keeps you engaged and accountable rather than a 'self-paced, just do it whenever you want' approach like other online courses - you lose momentum!
It has given me the confidence to say 'I'm a copywriter' and start freelancing with real life writing skills.
Go and do the AWC Copywriting Essentials course. It is so affordable, informative and will help you write for your own business (whatever that is) strategically and professionally. It will be the best 600 bucks you ever spent!
I am just so glad I found Bernadette's podcast which led me to this course and down the rabbit hole of copywriting. I never thought I would be able to say 'I'm a copywriter' and start my business living my actual dream. Thank you!
I really enjoyed hearing Mark's feedback. He has such a wealth of experience, I knew his feedback would be invaluable, and it was.
The content of the course itself was very interesting and easy to understand. Bernadette is a very engaging presenter and teacher. Her enthusiasm about copywriting and knowledge made it more enjoyable to watch and listen to the videos.
It was so comprehensive and the templates Bernadette provides are incredibly useful.
It has made me realised that I am already capable of being a copywriter. While there is certainly a craft to it, this course makes it easy to grasp and I think it is a real possibility I could pursue it now as a job.
I already have recommended it! I said the courses are so informative and worthwhile in kicking you into gear.
The information about the course was well structured so that you really understood what was going to be covered. Being self-paced was a drawcard and knowing that I would get feedback on assignments was important. I also loved seeing the number of people who have completed the course who have become published authors.
Charlotte was lovely. The feedback that she gave on assignments was constructive and made sense. I felt I could take her feedback and rework my stories, so they were much better.
I enjoyed learning all the tools and techniques and then seeing those being used in published books. It helped cement what I learnt.
I feel that I have the skills to write a great picture book. I started the course with nothing, from a writing perspective, and have ended it with 3 drafts that I can keep polishing.
Do it. It really opens your mind and gives you confidence.
Louisa was terrific - fun, full of energy and thoughtful in her responses.
As a pantser, I hate plotting ... but Louisa provided 8 questions that help keep the 'pantsing' on track, which in turn saves taking a lot of wrong turns.
I've always found AWC courses deliver what they say they will - not every provider can say that!
Ever since graduating, I've always had an interest in copywriting. After researching about this course and studying the course outline, I was confident that this course would give me a deep understanding on the basics of copywriting. As I majored in journalism, Copywriting Essentials further reinforced my idea of how powerful words are in communicating a particular message.
I enjoyed the weekly assignments; it allowed me to really test myself to see if I truly understood the modules. Mark was great in providing feedback.
It taught me that each line of copy is well-thought and carefully created. They're not arbitrary sentences that have managed to become successful. Learning about the formulas and intricate ways of writing copy will help me in my career for most content writing jobs.
This independently-run centre truly gives you bang for your buck. It's a great way to learn new skills at your own pace and have fun doing it.
I am an experienced academic writer but I would like to write for a different audience now. I would like to combine travel opportunities and my writing skills in view of a part-time/freelance travel writing career.
It has reassured me that I have a good chance at being successful in having articles published, if I act professionally and follow the industry standards.
The course is definitely worth doing if you have any interest in future travel writing. Self pacing is great, with the chance to come back to modules multiple times.
I have always loved writing, but I have been feeling stuck lately with getting anywhere writing a novel in full. I have started many ideas and have struggled to get them off the ground.
Margaret seemed very knowledgeable and I appreciated that her feedback was specific and direct.
I felt that it included a lot of content in a short time. I like that I will be able to go through it all as needed. Lots of the exercises helped to prompt inspiration.
I feel more confident that I have new skills and tools to progress my writing.
Alex was extremely experienced and was an excellent tutor.
I enjoyed the framework provided that made freelance writing seem an achievable activity.
I can see that it's possible to write!
Margaret was excellent. I learned so much from watching her feedback and seeing her experienced point of view!
I feel more confident in my writing and certainly feel like I can edit more professionally together a better book.
Great price, not too time consuming with huge learning potential.
I was looking for an affordable online course that covered essential copywriting techniques. This was the best value for money course I could find with successful industry professionals, the amount of hours it required each week was achievable, and it was important for me to receive feedback on my assignments. It was a bonus that it touched on subjects like SEO too.
Mark was a god tutor, he explained his reasonings behind his feedback and took the time to go through each submission well.
Bernadette was well spoken and explained everything in detail, simplifying information to make it easier to consume. Information was given step-by-step in a logical order, so the last assignment was a good way to wrap up all the learnings from the past 4 weeks.
It's boosted my confidence in making decisions in my role.
I would say it's a good course if you're exploring copywriting as a side gig, or if you are in a role that requires writing but you don't have much knowledge or experience in that area.
Our tutor, Bernadette, was really informative about what copywriting is and what it involves. She was also really helpful when it came to giving feedback and answering questions.
I enjoyed the assignments and having the chance to practice what we were learning.
It's given me another way to make money from doing something that I love.
This course is really informative and interesting for anyone who would like to pursue a career in copywriting.
Charlotte provided fair, constructive but also enthusiastic and supportive feedback. It was also always timely.
I enjoyed learning about prose, rhythm and the technical ins and outs of the publishing world / making pitches / writing manuscripts.
I know a lot more about creative writing and picture book writing than I did before. Everything taught was a big piece of learning for me.
Do it! It's crucial.
I'm approaching "retirement" age, and when I quit my day job I plan to write full time. So call this planning ahead, prepping, sharpening the saw, fitness training for the marathon...
The bonus module on multiple books was useful as I am planning a trilogy. So I won't forget you when I'm famous :)
I realised writing a story is more like building a house than writing a story.
When you learn to drive a car you need to take driving lessons with an expert. And even competent drivers take advanced driving courses. Continuous improvement until mastery is achieved.
It is my love for travel and new experiences that drew me to the Travel Writing course. The possibility that travel writing could become a way for me to have a creative outlet that may have a financial reward. I am at a crossroads in my career and I have an opportunity to change my career up. I want to continue to work remotely so a move into freelance writing appeals to me.
I have previously completed a AWC course so feel I knew what to expect from a course structure and interface standpoint. The content on Travel Writing for me was interesting. Realising that I could start from no experience and slowly work my way into the industry is encouraging.
I enrolled in this course with no expectation to take it further but to learn about the industry. I do however find myself wanting to set a few goals to see if I could possibly have a travel article published! I can see and feel it's a possibility and something I would be extremely proud of myself if I made it a reality. So my next step from here is reflect and make up some potential goals to see if I take this any further.
I find the course was great value for money, full of informative content and examples to put the two together. If you have any interest in writing there is a course to suit.
It was easy to follow and not too overwhelming.
I wasn't aware that publications used so many freelancers, so that gives me a lot more hope.
This course is very good for building confidence. It is well explained in simple steps and the lessons aren't too long.
It was a timely recommendation by a friend to kick start my writing interest. Also, the tutor profiles came across as experts and the course structure appealed to me.
Fantastic content, right pace and high-quality audio, videos and handouts.
The tutor was experienced and encouraging in all interactions. Thanks Charlotte.
Not a 'Nice to do' but a 'Must DO'.
I'm writing a romance story and wanted to know if I were on track and learn the trade otherwise!
I loved it. I learnt so much. Often lessons I didn't want because it showed the error of my ways! Thank you for all of your wisdoms and I look forward to doing another course when my manuscript is ticking all the boxes.
You don't know what you don't know and the courses at AWC really highlight that! There is so much to words, writing and books and the best people to teach you are those that do it every day. I'd highly recommend any course.