Real Estate Copywriting

Real Estate Copywriting

Unlock the art of writing compelling property ads

This course is ideal: If you're an agent looking to attract more potential buyers and make more sales

You will:
Learn how to use words to emotionally connect with buyers
Explore different writing styles for various homes
Create descriptive hooks that will entice your reader
Think like a copywriter to bust clichés and avoid common pitfalls
Produce quality listings that stand out from your competitors!






At your own pace

Real Estate Copywriting – an overview

This online course teaches you how to apply copywriting techniques to create more engaging property ads and ultimately increase your
sales commissions.

A real estate ad is a property’s sales pitch – the best chance to get buyers interested and excited about one of the biggest purchases they’ll ever make. Photos might tell some of the story, floorplans too, even fancy drone fly-bys... but it’s a well-written property listing that will generate more interest and sell a home faster.

What you will learn in this course

This online course has been designed to be completed at your own pace – with easily digestible information and templates to help you add value to your sales. Course content includes:

  1. FOUR narrative styles that you can use to sell ANY type of home.
  2. The ideal way to open and structure your real estate ads.
  3. Insights into your buyers motivations and how to get the right emotional response.
  4. Ways to supercharge a home’s features and benefits to wow your potential buyer.
  5. The phrases and words you need to AVOID in your descriptions.
  6. BONUS copywriting techniques and tips to help your words stand out from your competition.
  7. Valuable templates and word lists at your fingertips – to make writing a breeze.

"Whether you’re a writer looking to add a new service or an agent looking at adding a new skillset, this course will show you how to get the most out of a property listing. During the course, you’ll go beyond the usual bathrooms and bedrooms to explore templates and techniques that will help you bring a home to life."

– Valerie Khoo, CEO of Australian’ Writers’ Centre


This north-facing course is light and bright...

Suitable for real estate agents as well as property writers, Real Estate Copywriting has been created by experienced copywriter Dean Koorey. Within the course, he takes you on a fun journey from preparation and buyer motivations through to the descriptive essentials of creating engaging property ads.

Along the way, you’ll get detailed examples, useful templates, practical exercises, and the occasional elephant noise.

NOTE: While some bonus sections of this course are aimed at property writers looking to get into the industry, the main bulk of the course is ideal for real estate agents. It contains more than FIVE hours of video content that you can enjoy online at your own pace, with unlimited access to course materials for a full 12 months.

Even if someone else currently writes your ads, this is an excellent skill for YOU to learn. Not only will you be able to spot when an ad isn’t pulling its weight, but you’ll also ensure you’re creating listings that will stand out from your competitors – for all the right reasons!

It’s time to pick up the keys... The keys to writing great real estate copywriting!

Reviews of Real Estate Copywriting

“I enjoyed Dean’s delivery – I found him very engaging and knowledgeable. A great place to learn at your own pace and value for money! Thank you for the opportunity to upgrade my copywriting skills, absolutely loved the course.” – Lydia Atanasovski

“I would highly recommend it. This course is excellent and really gave a thorough insight into the industry. I enjoyed Dean’s conversational style, his insider insight and his ‘you can do it’ optimism...” – Judith Bunn

“I enjoyed the tips on how to construct a piece of real estate copy the most. I also really liked that it was self-paced. I definitely felt the areas of major learning for me were in regards to the best way to gather information about a property and how to utilise features and benefits together.” – Tiffany Stute

“This course exceeded my expectations. The most enjoyable part of the course is discovering how the real estate copywriting process is broken down into simple step-by-step methods, that have been tried and tested by Dean. The entire course was really well-structured and detailed.” – Lisa Sarquis

This copywriting course is a great investment in your profession – and all it takes is just one additional successful listing for it to more than pay for itself. Buy now and you’ll have a full 12 months to access the course material – at your pace.

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