Writing for the 21st century
The Internet has made things more immediate – our attention spans are shorter, and, as a result, writing for the web has to work differently to traditional print mediums.
One example is shorter paragraphs.
When you write for the web, it’s not about what you write, but how you present it. That is, you need to get your message across in a more concise and engaging way. This one-day Writing for Web and Mobile course – taught by industry professional Grant Doyle – will give you all the tools to do precisely that!
Creating content to be viewed online is a different beast from print, and we can help you tame it with ease and style. By learning the step-by-step guidelines and golden rules, you’ll be able to untangle the web and create ‘wwwonderful’ content faster and more efficiently than ever before.
Included in this course:
- How to create engaging, accessible content by mastering the art of ‘writing with a knife’.
- The golden rules of information design and messaging hierarchy, especially for a mobile-first world.
- SEO and accessibility know-how from an editorial perspective and how this translates into making your content findable, usable, desirable and (where relevant) shareable.
- How to write concisely while focusing on usability and ‘scannability’.
- How your readers engage with web content.
- Why ‘print writing’ conventions don’t always work online, and what to do about it with confidence and clarity.
- Style guides and why you need them.
And much more!
Reach your readers before
they reach for the back-arrow...
Create web content with
maximum impact with this course!
FREQUENTLY ASKED QUESTIONS
Q: Why is writing for the web different?
A: Online content is vastly different from any other medium. The ability to include links, scroll a page, embed multimedia, layer into self-contained ‘chunks’ and optimise for search engines means authors need to apply a unique set of writing skills.
Q: Who is this course suited to?
A: Anyone who needs to write something that will be read on the internet. That could be copywriters, PR and marketing experts, IT professionals, consultants, customer service and support staff, business owners, this list goes on.
Q: Scannability. Please explain?
A: It’s all about making your words jump out and grab your reader. A great example is the use of bullet lists – or coloured boxes...
Q: Is this a practical course?
A: Yes. You’ll learn by exploring live sites and assessing what works and what doesn’t. Before- and-after writing samples as well as exercises that will clearly show the differences that web writing entails.
Q: Do I need to bring/use a computer or mobile device in class?
A: You don't need this, as all materials will be provided. But you are more than welcome to bring your own device if you prefer to use it for note-taking.
We are Australia’s leading provider of short writing courses. Our world-class presenters are actively working in business and will ensure your training is relevant, up to date and fun!POWER UP YOUR MESSAGE
with Writing for Web and Mobile