How to Write a Bestseller

How to Write a Bestseller

What makes a book a hit?
Discover the ingredients to success!

This course is ideal for: Authors who wants to be top of the list some day

You'll learn how to:
Include the essential ingredients you need for a bestselling novel
Create characters that readers will love
Write beginnings that sell
How many subplots you need
Add elements that appeal to large readerships






To be announced
1 day
To be announced
1 day
Register your interest for the online course, coming in 2019!

Crack the formula and aim for the bestseller list

Do bestselling authors like Liane Moriarty, Graeme Simsion, and Kate Morton have a magic formula for writing? Is that why their books sell so well?

Well, perhaps they do, although it’s more likely that they understand the craft of writing bestselling, commercial fiction: fiction that’s designed to reach a large readership, fiction that grips readers right from the first page and keeps them awake long after midnight, fiction with characters who stay with the reader long after the book is finished, fiction that makes the reader laugh and cry and feel completely satisfied at the end.

Publishers love commercial fiction; it’s what hits the bestseller lists, it’s what everyone’s talking about. And it covers many different genres: women’s fiction, historical fiction, suspense, romance, fantasy … the list goes on.

But writing a bestseller requires a special set of skills, which this course will teach you all about.

Here’s what you’ll learn

You’ll learn:

  • what commercial fiction is and why publishers and readers love it
  • what character likability is, why it’s crucial in commercial fiction, and how to create characters that readers love
  • how to grab the reader’s attention at the beginning of the book, paying special attention to how the first three chapters of a book should work
  • how to hold the reader’s attention by understanding how to fix common problems like collapsing middles, uninspiring openings, undramatic crises, and lack of narrative tension
  • why subplots are important, and how to create subplots that support your main plot and add dazzle to your story
  • what stakes are, why they’re important, how to create them, and how to raise them
  • dialogue pitfalls, including how to transform wooden and expository dialogue to sparkling dialogue that sings on the page
  • what to look for when you’re editing a work of commercial fiction
  • how to sharpen your writing at the sentence level to create a book that is easy to read, as commercial fiction should be (although that doesn’t mean it’s easy to write!)

Who will benefit from this course

You might have had an entree of information about character, plot and dialogue in our Creative Writing Stage 1 course but realise that there’s a whole lot more you need to know in order to turn your idea into a bestseller. Or, you might aspire to seeing your name on the bestseller charts but aren’t sure how to transform the story you’re currently writing from bland to sizzling. Or you might have been writing in a different genre and would like to give commercial fiction a try.

If any of these sound like you, then How to Write a Bestseller is the course for you!

The AWC methodology

We truly believe that every person needs to tap into their own creative intuition. It’s YOUR ideas and imagination that will make your stories unique – and find your voice in your writing. However, we also know there are clear frameworks and techniques that will make you a better writer. AWC’s methodology will equip you with the right tools and skills you need, but also show you how to harness the creative process and tap into your own innate talents.


We’ll bring the world-class course content, industry-savvy presenters and a diverse community of like-minded people.
You just bring yourself.