Podcast: So You Want to be a Copywriter

What do Nicole Kidman, Baz Luhrmann, Neil Armfield, Louis Nowra and Fran Kelly all have in common?  Alison Dunn has worked with them all. As one of Australia’s foremost arts publicists, she’s been instrumental in promoting some of the world’s most prestigious artists, shows and festivals.  She was the head

Did you know that artificial intelligence can now write copy, and really good copy, at that.  Yes, that technology is here and it’s either an opportunity for us copywriters, or it’s a threat – you be the judge. And the man to tell us more about that is Mark Baartse,

Airbnb, Snickers, Lexus, Libra, World Health Organisation – these are just some of the blue-chip copywriting clients Shannon Crowe has worked with during her illustrious advertising career.   Recently ranked at #8 on the list for the World’s Most Awarded copywriters, Shannon kicked off her career studying graphic design and photography

In Episode 007 of So You Want To Be A Copywriter: Redbubble is a massive disruptor in the art and design market (in a good way) because for a change, the artists get paid for their work! It’s a true-blue Melbourne success story and the man behind the awesome copy that has made the website such a success is Jason Toon. 

In Episode 006 of So You Want To Be A Copywriter: After a workplace injury left her unable to teach again, Tanya Enright turned to copywriting as a new career.  It delivered in spades. 4 months after completing our short course, she packed up her bags, hit the road with her partner and three dogs, and has not looked back. In this episode, she tells us how she did it, why she did it, and how she managed to create a flourishing copywriting career so quickly.

In Episode 005 of So You Want To Be A Copywriter: How good would it be if others could find your copywriting clients for you? What about getting paid to write your own book? What about generating thousands of new subscribers without spending a cent? All this and more is possible with partnerships – but not your average partnerships.

In Episode 004 of So You Want To Be A Copywriter: How do two Israeli brothers with no money, basic tech skills and patchy English build some of Australia’s most successful online businesses, with a combined exit valued of more than $1 billion? You may not know their faces but you’ll certainly know the brands they build – catch.com.au, Menulog, Scoopon and Luxury Escapes. What’s more, they did it on a budget and spent virtually zero on marketing. How did they do it? With great copywriting, an entrepreneurial mindset and a passion to create a successful business.

In Episode 003 of So You Want To Be A Copywriter: People love being a copywriter for lots of reasons – it’s portable, you can write from anywhere, you don’t need a degree in writing and it doesn’t matter how old you are. But the real reason why people like writing copy is because it’s so well paid, especially when compared to traditional writing work like journalism, creative writing and feature writing.

In Episode 002 of So You Want To Be A Copywriter: Ben Keenan is one of Australia’s leading brand strategists, creative directors and copywriters. He also happens to have got his start in advertising by completing my copywriting short course over 15 years ago! Which just goes to show what can happen if you hang in there and persist!

In Episode 001 of So You Want To Be A Copywriter: What is copywriting? Why are so many people interested in becoming one? What does it take to become a successful copywriter? Is it possible to make a living from copywriting? How can you get started as a freelance or ad agency copywriter?